Learn2 Write a Business Plan - Intro

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        Plan your way to profit 
      
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                          You've figured out how to build a widget that's
      
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                          better than every other widget on the market.
      
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                          You know who needs it and why. You even
      
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                          know how to reach customers and convince
      
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                          them to purchase your product. Now all you
      
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                          need is the capital to put your dream to the test.
      
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                          It's time to hit up investors. 
      
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                          But before they part with their money, you'll
      
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                          have to win their trust. In other words, you must
      
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                          commit your ideas to writing and convince them
      
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                          your venture will be a success. Not only is a
      
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                          business plan essential for raising capital, it also
      
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                          will provide you with a guide for leading your
      
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                          business into the future. We'll reveal the secrets
      
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                          to a clear, concise, and convincing business plan,
      
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                          whether you're expanding an established
      
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                          company or striking out on your own for the first
      
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                          Writing a business plan can take weeks, even
      
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                          months, of intense research and writing. Is it
      
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                          worth all the work? You bet. Even if you don't
      
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                          get all you want from investors, you're certain to
      
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                          benefit from the process. First, you'll have a
      
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                          better understanding of your own business as
      
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                          well as the industry as a whole. More important,
      
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                          you'll have a set of clearly articulated goals. This
      
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                          will help you organize and manage your business
      
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                          and give you a benchmark against which you can
      
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                          measure future performance. 
      
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                          If you're having trouble getting started, do the
      
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                          easy stuff first. Start with the things you know,
      
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                          such as listing the management team, the
      
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                          products or services you will offer, your target
      
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                          market, and a description of the current state of
      
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                          your business (even if it's only in the
      
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                          developmental stages). If you get hung up on a
      
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                          particular part of the plan, skip it. You can come
      
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                          back and fill it in later, perhaps with the help of
      
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                          an outside professional. 
      
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