Wirthlin

<p><b>Wirthlin Worldwide</b> describes itself as a "strategic research and consulting firm". While perhaps best known publicly for its market research work, it also provides public relations services to clients such as for <a href="http://www.sourcewatch.org/index.php?title=Crisis_management" title="Crisis management">crisis management</a>. <a href="http://www.wirthlin.com/firm/mission.phtml" class="external autonumber" title="http://www.wirthlin.com/firm/mission.phtml" rel="nofollow">[1]</a></p>

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On its website Wirthlin Worldwide states that it helps clients "in marketing and communications on how to build measurable value for their enterprises, while generating a fair return for our employees and shareholders." <a href="http://www.wirthlin.com/firm/mission.phtml" class="external autonumber" title="http://www.wirthlin.com/firm/mission.phtml" rel="nofollow">[2]</a>

In its links section the <i>Cook Political Report</i> describes Wirthlin as "Republican consultants". <a href="http://www.cookpolitical.com/about/links.php" class="external autonumber" title="http://www.cookpolitical.com/about/links.php" rel="nofollow">[3]</a></p>

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<h2>Contents</h2>

<ul>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Wirthlin_Worldwide#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Wirthlin_Worldwide#Clients"><span class="tocnumber">2</span> <span class="toctext">Clients</span></a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Wirthlin_Worldwide#Personnel"><span class="tocnumber">3</span> <span class="toctext">Personnel</span></a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Wirthlin_Worldwide#Contact_information"><span class="tocnumber">4</span> <span class="toctext">Contact information</span></a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Wirthlin_Worldwide#Other_SourceWatch_resources"><span class="tocnumber">5</span> <span class="toctext">Other SourceWatch resources</span></a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Wirthlin_Worldwide#External_links"><span class="tocnumber">6</span> <span class="toctext">External links</span></a></li>

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<h2><span class="mw-headline">History</span></h2>

<p>The founder of the company was Dr. <a href="http://www.sourcewatch.org/index.php?title=Richard_B._Wirthlin" title="Richard B. Wirthlin">Richard B. Wirthlin</a>. The company's website states he had a "close relationship as a counselor to <a href="http://www.sourcewatch.org/index.php?title=Ronald_Reagan" title="Ronald Reagan">Ronald Reagan</a> and others over a long period of time is the model for the ongoing partnerships we strive to form with all of our clients".

Its website states that "the company's background in politics provided the seedbed for lessons learned about the value of timely information, the need to identify and focus resources on your most persuadable 'swing' targets, the elements of effective leadership, and the power of values-based communication. Those lessons have been applied with great success in our consulting for corporate and institutional clients around the world." <a href="http://www.wirthlin.com/firm/index.phtml" class="external autonumber" title="http://www.wirthlin.com/firm/index.phtml" rel="nofollow">[4]</a></p>

<p>

"Our heritage has also taught us something about winning and losing. Victory usually comes only after a long, protracted battle in an ever-changing competitive environment. Having the means to continually monitor changes as they occur so you can anticipate your next move is what our brand of research-based consulting is all about. Our end goal is always the same as yours -- whether it's to win voter support, increase employee commitment, or strengthen your brand equity so you can boost sales -- building the long-term value of your enterprise," it states.

The front page of Wirthlin's website boasts the endorsement of <a href="http://www.sourcewatch.org/index.php?title=Nick_Nichols" title="Nick Nichols">Nick Nichols</a> who authored <i>Rules for Corporate Warriors</i>. "Wirthlin Worldwide wrote the book on a research technique that aids message development and testing, by ensuring that the message resonates with the core values (not simply the opinions and attitudes) of the intended target audience. It works which is more than I can say for most of the alchemy peddled by so-called spin doctors," Nichols wrote. <a href="http://www.wirthlin.com/index.phtml" class="external autonumber" title="http://www.wirthlin.com/index.phtml" rel="nofollow">[5]</a></p>

<p>

Nichols endorsement reflects a close working relationship between the two. In February 2000 Wirthlin co-authored a report with <a href="http://www.sourcewatch.org/index.php?title=Nichols-Dezenhall" title="Nichols-Dezenhall" class="mw-redirect">Nichols-Dezenhall</a>, as it was then known, urging its clients to counter the <a href="http://www.sourcewatch.org/index.php?title=Precautionary_principle" title="Precautionary principle">precautionary principle</a>. "Enlist surrogates who can effectively attack the Precautionary Principle and its misapplications. Language and positioning are all-important. Beware of saying that industry opposes the Precautionary Principle. Activists will seize on that to imply that big business does not care about people's health and safety," they warned. <a href="http://www.wirthlin.com/pdf/4.9.1_ip0002.pdf" class="external autonumber" title="http://www.wirthlin.com/pdf/4.9.1_ip0002.pdf" rel="nofollow">[6]</a>

The acknowledgements stated that "since 1987, N-D has often teamed with Wirthlin Worldwide to help clients achieve their business objectives in the face of environmental controversies, food safety allegations, media attacks, activist orchestrated protests and adverse litigation."

<h2><span class="mw-headline">Clients</span></h2>

<p>Wirthlin Worldwide does not disclose a client list on its website but clients have included:</p>

<ul>

<li><a href="http://www.sourcewatch.org/index.php?title=Citibank" title="Citibank" class="mw-redirect">Citibank</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=DuPont_Lycra&action=edit&redlink=1" class="new" title="DuPont Lycra (page does not exist)">DuPont Lycra</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Pfizer" title="Pfizer" class="mw-redirect">Pfizer</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Syngenta" title="Syngenta">Syngenta</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Pharmacia&action=edit&redlink=1" class="new" title="Pharmacia (page does not exist)">Pharmacia</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Organon&action=edit&redlink=1" class="new" title="Organon (page does not exist)">Organon</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Unilever" title="Unilever">Unilever</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Bristol-Myers_Squibb" title="Bristol-Myers Squibb">Bristol-Myers Squibb</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Monsanto" title="Monsanto">Monsanto</a>. <a href="http://www.wirthlin.com/offices/ds.phtml" class="external autonumber" title="http://www.wirthlin.com/offices/ds.phtml" rel="nofollow">[7]</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=American_Petroleum_Industry&action=edit&redlink=1" class="new" title="American Petroleum Industry (page does not exist)">American Petroleum Industry</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Mobil" title="Mobil" class="mw-redirect">Mobil</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=American_Plastics_Council" title="American Plastics Council">American Plastics Council</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=International_Paper" title="International Paper">International Paper</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=National_Restaurant_Association" title="National Restaurant Association">National Restaurant Association</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=National_Cattlemen%27s_Beef_Association" title="National Cattlemen's Beef Association">National Cattlemen's Beef Association</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=American_Furniture_Manufacturers_Association&action=edit&redlink=1" class="new" title="American Furniture Manufacturers Association (page does not exist)">American Furniture Manufacturers Association</a><a href="http://www.wirthlin.com/offices/jh.phtml" class="external autonumber" title="http://www.wirthlin.com/offices/jh.phtml" rel="nofollow">[8]</a></li>

</ul>

<h2><span class="mw-headline">Personnel</span></h2>

<ul>

<li><a href="http://www.sourcewatch.org/index.php?title=Richard_B._Wirthlin" title="Richard B. Wirthlin">Richard B. Wirthlin</a> Founder</li>

<li><a href="http://www.sourcewatch.org/index.php?title=Dee_T._Allsop&action=edit&redlink=1" class="new" title="Dee T. Allsop (page does not exist)">Dee T. Allsop</a> Chairman & Chief Executive Officer</li>

<li><a href="http://www.sourcewatch.org/index.php?title=David_N._Richardson&action=edit&redlink=1" class="new" title="David N. Richardson (page does not exist)">David N. Richardson</a> President</li>

<li><a href="http://www.sourcewatch.org/index.php?title=Joel_A._White&action=edit&redlink=1" class="new" title="Joel A. White (page does not exist)">Joel A. White</a> Chief Operating Officer and Chief Financial Officer</li>

<li><a href="http://www.sourcewatch.org/index.php?title=James_A._Hoskins&action=edit&redlink=1" class="new" title="James A. Hoskins (page does not exist)">James A. Hoskins</a> Executive Vice President</li>

</ul>

<ul>

<li><a href="http://www.sourcewatch.org/index.php?title=Vincent_J._Breglio" title="Vincent J. Breglio">Vincent J. Breglio</a> Executive Vice President, Head of International Teams.</li>

</ul>

<h2><span class="mw-headline">Contact information</span></h2>

<p>Wirthlin Worldwide

1920 Association Drive, Suite 500

Reston, Virginia 20191

Phone <span class="skype_pnh_print_container">(703) 480-1900</span><span dir="ltr" class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting</span> <span dir="ltr" title="Call this phone number in United States of America with Skype: +17034801900" class="skype_pnh_highlighting_inactive_common"><span skypeaction="skype_dropdown" class="skype_pnh_left_span">  </span><span skypeaction="skype_dropdown" title="Skype actions" class="skype_pnh_dropart_span"><span skypeaction="skype_dropdown" class="skype_pnh_dropart_flag_span" style=" background-position: -4499px 1px ! important;">      </span>   </span><span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">  (703) 480-1900</span></span><span class="skype_pnh_right_span">     </span></span> <span class="skype_pnh_mark">end_of_the_skype_highlighting</span></span>

Fax (703) 480-1905

Web: <a href="http://www.wirthlin.com/index.phtml" class="external free" title="http://www.wirthlin.com/index.phtml" rel="nofollow">http://www.wirthlin.com/index.phtml</a>

Wirthlin Worldwide also has offices in Brussels, Chicago, Cincinnati, Dallas, Detroit, Grand Rapids, New York, Hong Kong, London, Manchester, Orem, Salt Lake City and Shanghai.

The company also has an Australian affiliate, <a href="http://www.sourcewatch.org/index.php?title=Crosby/Textor" title="Crosby/Textor">Crosby/Textor</a> which works for the conservative Liberal Party of Australia.

<h2><span class="mw-headline">Other SourceWatch resources</span></h2>

<ul>

<li><a href="http://www.sourcewatch.org/index.php?title=Dezenhall_Resources" title="Dezenhall Resources">Dezenhall Resources</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Nick_Nichols" title="Nick Nichols">Nick Nichols</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Precautionary_principle" title="Precautionary principle">precautionary principle</a></li>

<li><a href="http://www.sourcewatch.org/index.php?title=Project_for_California%27s_Future" title="Project for California's Future">Project for California's Future</a></li>

</ul>

<h2><span class="mw-headline">External links</span></h2>

<ul>

<li>Wirthlin Worldwide, "<a href="http://www.wirthlin.com/pdf/4.9.1_ip0002.pdf" class="external text" title="http://www.wirthlin.com/pdf/4.9.1_ip0002.pdf" rel="nofollow">The Precautionary Principle: throwing the science out with the bathwater</a>", February 2000. (This report is subtitled "a special report prepared in co-operation with Nichols-Dezenhall").</li>

</ul>

Wirthlin

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