Goddard Claussen

<h1 class="firstHeading" id="firstHeading"><b style=" color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: large; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;">Rick Claussen<span style=" color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: large; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none;">, partner, Goddard Clausen West He took redistricting away from Sacramento politicians in one of a series of prop victories and dabbles in banking on the side.</h1>

<h1 class="firstHeading" id="firstHeading">Harry and Louise ads</h1>

His opinion matters. Goddard is recognized as the godfather of TV lobbying and remains a master writer and director of the technique. "He opened the door," said Carter Eskew of the Glover Park Group, which produces so-called issue ads. " 'Harry and Louise' was a breakthrough campaign."

Goddard is a tall, bright-eyed, soft-spoken man who has come a long way from his days growing up on a farm in tiny Payette, Idaho. The latest in electronic gizmos dot his orderly desk. His clients are a Who's Who of corporate America -- including life insurers and utility giants.

During his long career, he created the first political advertising in the former Soviet Union to preserve Boris Yeltsin's free-market reforms. In the United States, he's worked for politicians including President Jimmy Carter, Sen. Gary Hart (D-Colo.), Rep. Morris K. Udall (D-Ariz.), former interior secretary Bruce Babbitt and Jesse Jackson. His commercials are part of the Smithsonian's permanent collection.

http://www.washingtonpost.com/wp-dyn/articles/A18417-2004Nov28.html

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SODA tax CA NY

Neither Finnie nor Hanretty hid the fact that the ABA is involved with the campaign, but ABA's role is not always readily apparent in the campaign's public face. The Community Coalition Against Beverage Taxes has a website, Facebook page, a Flickr account featuring photos of cute kids and families enjoying soft drinks, and a Twitter feed, which tweets things like, "'Sugar Tax' is a 'tax on poor people.'" None of them mention that the campaign is supported by ABA. The website was registered by Goddard Claussen Public Affairs, the DC-based consulting firm (which was recently renamed Goddard Gunster) that has handled previous anti-soda-tax efforts in New York in 2010 on behalf of ABA. The firm is also running the ABA's astroturf campaign "New Yorkers for Beverage Choices," which is trying to stop Bloomberg's new proposed ounce limit on sodas.

http://www.motherjones.com/environment/2012/07/meet-beverage-industry-group-bankrolls-soda-tax-opposition

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<h2>Ben Goddard's Biography</h2>

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<div class="panelContent">Ben Goddard, a founding partner, is widely regarded as one of the most creative talents in the business, particularly in issue advocacy and ballot measure campaigns. Ben oversees all aspects of Goddard Claussen's issue advertising, provides strategic counsel and planning services, and directs message development for clients of the firm. Ben has received dozens of awards for creativity, including a television Emmy, and his commercials are part of the Smithsonian permanent collection. He is generally credited with creating the genre of national issue advocacy advertising and the first political advertising campaign in the former Soviet Union. He also served as a media consultant to candidates for state and national office including Jimmy Carter, Gary Hart, Mo Udall and Bruce Babbitt among others.Ben is the producer of two award-winning feature films. He frequently lectures at Duke University and has been a guest lecturer at the John F. Kennedy School of Government at Harvard University. He writes a weekly column for The Hill, one of the most influential Capitol Hill newspapers. Ben also serves as President of the International Association of Political Consultants.</div>

<h1 class="firstHeading" id="firstHeading">Goddard Claussen</h1>

<h3 id="siteSub">From SourceWatch</h3>

Jump to: <a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#column-one">navigation</a>, <a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#searchInput">search</a>

</div>

Goddard Claussen is a public relations firm which boasts that it is "the most successful issue advocacy firm in America. Winning for our clients led us to create the first national advocacy advertising campaign in America, the first political advertising in the former Soviet Union, and the first feature film that educates as it entertains. When you think of breaking down barriers, think Goddard Claussen."<a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_note-0" title="">[1]</a>

Goddard Claussen is the PR firm working to suspend California's Global Warming Solutions Act, <a href="http://www.sourcewatch.org/index.php?title=AB_32" class="mw-redirect" title="AB 32">AB 32</a><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_note-1" title="">[2]</a>; yet this firm is also listed among the members of <a href="http://www.sourcewatch.org/index.php?title=American_Businesses_for_Clean_Energy&action=edit&redlink=1" class="new" title="American Businesses for Clean Energy (page does not exist)">American Businesses for Clean Energy</a>, as supporting "climate and energy legislation that will provide meaningful change for future generations and businesses."<a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_note-2" title="">[3]</a>

<h2>Contents</h2>

[<a href="javascript:toggleToc()" class="internal" id="togglelink">hide</a>]</div>

<ul>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#Clients">1 Clients</a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#Personnel">2 Personnel</a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#Contact_details">3 Contact details</a></li>

<li class="toclevel-1"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#Articles_and_resources">4 Articles and resources</a>

<ul>

<li class="toclevel-2"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#Related_SourceWatch_articles">4.1 Related SourceWatch articles</a></li>

<li class="toclevel-2"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#References">4.2 References</a></li>

<li class="toclevel-2"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#External_resources">4.3 External resources</a></li>

<li class="toclevel-2"><a href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#External_articles">4.4 External articles</a></li></ul></li></ul></td></tr></tbody></table>

<h2>Clients</h2>

On its website Goddard Claussen lists clients as having included<a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_note-3">[4]</a>:

<ul>

<li><a class="new" title="Health Insurance Association of America (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Health_Insurance_Association_of_America&action=edit&redlink=1">Health Insurance Association of America</a></li>

<li><a class="new" title="Health Care First Coalition (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Health_Care_First_Coalition&action=edit&redlink=1">Health Care First Coalition</a></li>

<li>Yes on Question 1 (Maine, '08)</li>

<li>Yes on Proposition 11 (California, '08)</li>

<li>No on Measure 50 (Oregon, '07)</li>

<li>No on Proposition 3 (Missouri, '06)</li>

<li>No on Proposition 82 (California, '06)</li>

<li>No on Proposition 89 (California, '06)</li>

<li>Yes on Proposition 64 (California, '04)</li>

<li>No on Proposition 30 and 31 (California, '00)</li>

<li><a class="new" title="Air Transport Association (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Air_Transport_Association&action=edit&redlink=1">Air Transport Association</a></li>

<li><a title="Alliance of Automobile Manufacturers" href="http://www.sourcewatch.org/index.php?title=Alliance_of_Automobile_Manufacturers">Alliance of Automobile Manufacturers</a></li>

<li><a class="new" title="American Council of Life Insurers (page does not exist)" href="http://www.sourcewatch.org/index.php?title=American_Council_of_Life_Insurers&action=edit&redlink=1">American Council of Life Insurers</a></li>

<li><a title="AstraZeneca" href="http://www.sourcewatch.org/index.php?title=AstraZeneca">AstraZeneca</a></li>

<li><a class="new" title="Californians to Stop Unfair Rate Increases (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Californians_to_Stop_Unfair_Rate_Increases&action=edit&redlink=1">Californians to Stop Unfair Rate Increases</a></li>

<li><a title="Coalition for Responsible Healthcare Reform" href="http://www.sourcewatch.org/index.php?title=Coalition_for_Responsible_Healthcare_Reform">Coalition for Responsible Healthcare Reform</a></li>

<li><a title="Edison Electric Institute" href="http://www.sourcewatch.org/index.php?title=Edison_Electric_Institute">Edison Electric Institute</a></li>

<li><a class="new" title="Entertainment Software Association (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Entertainment_Software_Association&action=edit&redlink=1">Entertainment Software Association</a></li>

<li><a class="new" title="Educational Testing Service (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Educational_Testing_Service&action=edit&redlink=1">Educational Testing Service</a></li>

<li><a class="new" title="Floridians for Lower Insurance Costs (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Floridians_for_Lower_Insurance_Costs&action=edit&redlink=1">Floridians for Lower Insurance Costs</a></li>

<li><a class="mw-redirect" title="General Motors" href="http://www.sourcewatch.org/index.php?title=General_Motors">General Motors</a></li>

<li><a class="new" title="Math for America (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Math_for_America&action=edit&redlink=1">Math for America</a></li>

<li><a class="new" title="National Association of Broadcasters (page does not exist)" href="http://www.sourcewatch.org/index.php?title=National_Association_of_Broadcasters&action=edit&redlink=1">National Association of Broadcasters</a></li>

<li><a class="new" title="National Association of Real Estate Investment Trusts (page does not exist)" href="http://www.sourcewatch.org/index.php?title=National_Association_of_Real_Estate_Investment_Trusts&action=edit&redlink=1">National Association of Real Estate Investment Trusts</a></li>

<li><a class="new" title="National Congress of American Indians (page does not exist)" href="http://www.sourcewatch.org/index.php?title=National_Congress_of_American_Indians&action=edit&redlink=1">National Congress of American Indians</a></li>

<li><a title="Nuclear Threat Initiative" href="http://www.sourcewatch.org/index.php?title=Nuclear_Threat_Initiative">Nuclear Threat Initiative</a></li>

<li><a class="new" title="Pacific Life (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Pacific_Life&action=edit&redlink=1">Pacific Life</a></li>

</ul>

<h2>Personnel</h2>

On its website, Goddard Claussen states that "our employees are former Democratic and Republican congressional aides, White House staffers, department advisors and non-profit executives." It lists its "team", as of July 2009, as comprising<a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_note-4">[5]</a>

<ul>

<li><a class="new" title="Ben Goddard (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Ben_Goddard&action=edit&redlink=1">Ben Goddard</a> - Partner</li>

<li><a class="new" title="Rick Claussen (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Rick_Claussen&action=edit&redlink=1">Rick Claussen</a> - Partner</li>

<li><a class="new" title="Nathan Ackerman (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Nathan_Ackerman&action=edit&redlink=1">Nathan Ackerman</a></li>

<li><a class="new" title="Jennifer Bethel (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Jennifer_Bethel&action=edit&redlink=1">Jennifer Bethel</a></li>

<li><a class="new" title="Nancy Carlson (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Nancy_Carlson&action=edit&redlink=1">Nancy Carlson</a></li>

<li><a class="new" title="Gerry Gunster (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Gerry_Gunster&action=edit&redlink=1">Gerry Gunster</a></li>

<li><a class="new" title="Matt McGarty (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Matt_McGarty&action=edit&redlink=1">Matt McGarty</a></li>

<li><a class="new" title="Christy Wilson (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Christy_Wilson&action=edit&redlink=1">Christy Wilson</a></li>

<li><a class="new" title="Sue Zoldak (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Sue_Zoldak&action=edit&redlink=1">Sue Zoldak</a></li>

</ul>

<h2>Contact details</h2>

Website: <a class="external free" title="http://www.goddardclaussen.com/" rel="nofollow" href="http://www.goddardclaussen.com/">http://www.goddardclaussen.com/</a> Goddard Claussen has offices in Washington DC, Sacramento CA and Roseville CA<a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_note-5">[6]</a>:

<ul>

<li>Washington, DC

</li>

</ul>

701 8th St. NW, Suite 400

Washington, DC 20001

Ph: 202-293-5870 begin_of_the_skype_highlighting              202-293-5870      end_of_the_skype_highlighting

Fax: 202-293-5874

<ul>

<li>Sacramento, CA

</li>

</ul>

1215 K Street, Suite 2260

Sacramento, CA 95814

Ph: 916-329-7403 begin_of_the_skype_highlighting              916-329-7403      end_of_the_skype_highlighting

Fax: 916-329-7404

<ul>

<li>Roseville, CA

</li>

</ul>

3001 Douglas Blvd, Suite 225

Roseville, CA 95661

Ph: 916-677-5591 begin_of_the_skype_highlighting              916-677-5591      end_of_the_skype_highlighting

Fax: 916-677-5596

<h2>Articles and resources</h2>

<h3>Related SourceWatch articles</h3>

<ul>

<li><a title="Public relations firms" href="http://www.sourcewatch.org/index.php?title=Public_relations_firms">Public relations firms</a></li>

<li><a class="new" title="Harry and Louise (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Harry_and_Louise&action=edit&redlink=1">Harry and Louise</a></li>

<li><a title="Suspend AB 32 (2010)" href="http://www.sourcewatch.org/index.php?title=Suspend_AB_32_%282010%29">Suspend AB 32 (2010)</a></li>

</ul>

<h3>References</h3>

<li id="cite_note-0"><a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_ref-0">↑</a> Goddard Claussen, <a class="external text" title="http://www.goddardclaussen.com/philosophy.aspx" rel="nofollow" href="http://www.goddardclaussen.com/philosophy.aspx">"Philosophy"</a>, Goddard Claussen website, accessed July 2009.</li>

<li id="cite_note-1"><a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_ref-1">↑</a> Colin Sullivan (2010-03-03). <a class="external text" title="http://www.nytimes.com/cwire/2010/03/03/03climatewire-texas-refiners-mum-about-funding-push-to-hal-73127.html?pagewanted=all" rel="nofollow" href="http://www.nytimes.com/cwire/2010/03/03/03climatewire-texas-refiners-mum-about-funding-push-to-hal-73127.html?pagewanted=all">Texas Refiners Mum About Funding Push to Halt Calif. Climate Law</a>. NYTimes.com. Retrieved on 2010-03-05. “...public relations firm in Sacramento that has been hired by advocates of A.B. 32 ...spokeswoman for the PR firm, Goddard Claussen...did confirm that the firm has been retained to handle media and gather signatures to place the measure on the ballot.”</li>

<li id="cite_note-2"><a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_ref-2">↑</a> <a class="external text" title="http://www.americanbusinessforcleanenergy.org/member/index/931" rel="nofollow" href="http://www.americanbusinessforcleanenergy.org/member/index/931">(Goddard Claussen)</a>. American Businesses for Clean Energy. Retrieved on 2010-03-05. “Goddard Claussen - Washington, DC - Goddard Claussen supports climate and energy legislation that will provide meaningful change for future generations and businesses.”</li>

<li id="cite_note-3"><a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_ref-3">↑</a> <a class="external text" title="http://www.goddardclaussen.com/Harry-and-Louise.aspx" rel="nofollow" href="http://www.goddardclaussen.com/Harry-and-Louise.aspx">" Featured Case Studies"</a>, Goddard Claussen website, accessed July 2009.(See also the links under the "Ballot Measures" and "Issue Advocacy and Branding" tabs.)</li>

<li id="cite_note-4"><a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_ref-4">↑</a> <a class="external text" title="http://www.goddardclaussen.com/the-team.aspx" rel="nofollow" href="http://www.goddardclaussen.com/the-team.aspx">"The Team"</a>, Goddard Claussen website, accessed July 2009.</li>

<li id="cite_note-5"><a title="" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen#cite_ref-5">↑</a> <a class="external text" title="http://www.goddardclaussen.com/Contact.aspx" rel="nofollow" href="http://www.goddardclaussen.com/Contact.aspx">Contact</a>. Goddard Claussen. Retrieved on 2010-03-04.</li>

</ol>

</div>

<h3>External resources</h3>

<ul>

<li><a class="external text" title="http://thehill.com/opinion/columnists/ben-goddard" rel="nofollow" href="http://thehill.com/opinion/columnists/ben-goddard">Ben Goddard's column at TheHill.com</a></li>

</ul>

<h3>External articles</h3>

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In 1997, the GCC responded to international global warming treaty negotiations in Kyoto, Japan by launching an advertising campaign in the US against any agreement aimed at reducing greenhouse gas emissions internationally. This was run through an organization called the <a title="Global Climate Information Project" href="http://www.sourcewatch.org/index.php?title=Global_Climate_Information_Project">Global Climate Information Project</a> (GCIP), which was sponsored by the GCC and the American Association of Automobile Manufacturers, among others. The GCIP was represented by <a class="new" title="Richard Pollock (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Richard_Pollock&action=edit&redlink=1">Richard Pollock</a>, a former director of <a title="Ralph Nader" href="http://www.sourcewatch.org/index.php?title=Ralph_Nader">Ralph Nader</a>'s group, <a class="new" title="Critical Mass (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Critical_Mass&action=edit&redlink=1">Critical Mass</a>, who switched sides to become a senior vice president for <a class="new" title="Shandwick Public Affairs (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Shandwick_Public_Affairs&action=edit&redlink=1">Shandwick Public Affairs</a>, the second-largest PR firm in the United States. (Recent Shandwick clients include Browning-Ferris Industries, Central Maine Power, Georgia-Pacific Corp., <a title="Monsanto" href="http://www.sourcewatch.org/index.php?title=Monsanto">Monsanto</a> Chemical Co., New York State Electric and Gas Co., <a title="Ciba-Geigy" href="http://www.sourcewatch.org/index.php?title=Ciba-Geigy">Ciba-Geigy</a>, Ford Motor Company, Hydro-Quebec, <a class="mw-redirect" title="Pfizer" href="http://www.sourcewatch.org/index.php?title=Pfizer">Pfizer</a>, and <a title="Procter & Gamble" href="http://www.sourcewatch.org/index.php?title=Procter_%26_Gamble">Procter & Gamble</a>.)

GCIP's ads were produced by <a class="new" title="Goddard Claussen First Tuesday (page does not exist)" href="http://www.sourcewatch.org/index.php?title=Goddard_Claussen_First_Tuesday&action=edit&redlink=1">GoddardClaussen/First Tuesday</a>, a California-based PR firm whose clients include the <a title="Chlorine Chemistry Council" href="http://www.sourcewatch.org/index.php?title=Chlorine_Chemistry_Council">Chlorine Chemistry Council</a>, the Chemical Manufacturers Association, DuPont Merck Pharmaceuticals, and the Vinyl Siding Institute. GoddardClaussen is notorious for its "Harry and Louise" advertisement that helped derail President Clinton's 1993 health reform proposal. Its anti-Kyoto advertisements falsely claimed, "It's Not Global and It Won't Work." They also claimed that "Americans will pay the price. . . 50 cents more for every gallon of gasoline." Actually, there was no treaty at that point, and no government proposals, then or now, have suggested a "50 cent" gallon gas tax.

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bs

WASHINGTON, April 7 /PRNewswire/ -- Ben Goddard, co-founder of the Goddard Claussen political strategy and public affairs firm, announced that Gerry Gunster was named Partner. Previously, Gunster served as Goddard Claussen's Executive Vice President and Executive Director of the award-winning firm that provides strategic counsel, and manages issue advocacy, ballot measure and branding campaigns.

"Gerry brings excellent leadership qualities and a unique perspective to Goddard Claussen. He's worked on Capitol Hill, for a trade association and a trade group member company so he understands our clients' needs," said Goddard, who is credited with creating the genre of national issue advocacy advertising with the historic "Harry & Louise" campaign.

Gunster has served as Goddard's deputy for the past 10 years and has a significant track record managing national and state advocacy issues and directing statewide ballot measures. He is the recipient of the "Best Public Affairs Campaign of the Year" award from the American Association of Political Consultants.  "This opportunity allows us to continue to offer outstanding service to our clients and opens the door for exploring broader and more diverse issues," said Gunster. "We provide strategic counsel, communications planning and tactical execution including new media strategies – where we've done groundbreaking work recently."

Gunster has taken the lead with a long-time Goddard Claussen client, the American Beverage Association (ABA), in its fight against the beverage tax. ABA President and CEO Susan Neely said, "Gerry has proven his leadership with invaluable strategic counsel and campaign management services. He's helped us overcome challenges in Maine, New York and at the national level, and continues to be a key part of the strategic team."

Founding partners Ben Goddard and Rick Claussen have recently restructured the company into two separate legal entities that will continue to work together as they have in the past. Under Goddard's leadership, the DC office is now known as Goddard Claussen Public Affairs. Claussen is leading the Sacramento office, which is now known as Goddard Claussen West.

Goddard Claussen Public Affairs is one of the nation's leading public affairs firms that provides strategic counseling, advocacy advertising, branding, grassroots and ballot issue management services. Its success at ballot issues is virtually unmatched with a win record of over 9 out of 10 campaigns.

To learn more, visit <a target="_blank" href="http://www.goddardclaussen.com/">www.goddardclaussen.com</a>.

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