GOPAC

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</div><div><div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr" style="direction: ltr;"><div class="mw-parser-output" style="">GOPAC is a <a href="https://en.wikipedia.org/wiki/United_States_Republican_Party" class="mw-redirect" title="United States Republican Party" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Republican</a> (GOP) state and local political training organization. Although often thought of as a PAC, or <a href="https://en.wikipedia.org/wiki/Political_action_committee" title="Political action committee" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Political Action Committee</a>, it is actually a <a href="https://en.wikipedia.org/wiki/527_organization" title="527 organization" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">527 organization</a>. It describes itself as "the premier training organization for Republican candidates in elected office on the state and local levels". GOPAC's mission is "educating and electing a new generation of Republican leaders".<div id="toc" class="toc" style="background-color: rgb(248, 249, 250); border: 1px solid rgb(162, 169, 177); padding: 7px; display: table; zoom: 1;"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="direction: ltr; position: absolute; opacity: 0; display: none;" /><div class="toctitle" lang="en" dir="ltr" style="direction: ltr; text-align: center;">
</div><ul style="list-style-type: none; margin: 0.3em 0px; padding: 0px; list-style-image: none;"><li class="toclevel-1 tocsection-1" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#History" style="text-decoration-line: none; background: none;">1History</a></li><li class="toclevel-1 tocsection-2" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#GOPAC_memo_of_1990" style="text-decoration-line: none; background: none;">2GOPAC memo of 1990</a></li><li class="toclevel-1 tocsection-3" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#References" style="text-decoration-line: none; background: none;">3References</a></li><li class="toclevel-1 tocsection-4" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#External_links" style="text-decoration-line: none; background: none;">4External links</a></li></ul></div><h2 style="background: none; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom: 1px solid rgb(162, 169, 177); line-height: 1.3;">History</h2>GOPAC was founded by <a href="https://en.wikipedia.org/wiki/Delaware" title="Delaware" style="background: none; text-decoration-line: none;">Delaware</a> Governor <a href="https://en.wikipedia.org/wiki/Pierre_S.du_Pont,IV" class="mw-redirect" title="Pierre S. du Pont, IV" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Pierre S. du Pont, IV</a> in 1978 in "an effort to build a farm team of Republican officeholders who could then run for congress or higher state offices later".<a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-corner-1" style="text-decoration-line: none; background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">[1]</a> On February 1, 2007, former <a href="https://en.wikipedia.org/wiki/Maryland" title="Maryland" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Maryland</a> Lieutenant Governor <a href="https://en.wikipedia.org/wiki/Michael_S.Steele" class="mw-redirect" title="Michael S. Steele" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Michael Steele</a> became the chairman and served until his election as chairman of the <a href="https://en.wikipedia.org/wiki/Republican_National_Committee" title="Republican National Committee" style="background: none; text-decoration-line: none;">Republican National Committee</a> in January 2009. The current chairman of GOPAC is David Avella.<a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-corner-1" style="text-decoration-line: none; background: none;">[1]</a>Others who have chaired GOPAC include former <a href="https://en.wikipedia.org/wiki/Oklahoma" title="Oklahoma" style="text-decoration-line: none; background: none;">Oklahoma</a> Governor <a href="https://en.wikipedia.org/wiki/Frank_Keating" title="Frank Keating" style="text-decoration-line: none; background: none;">Frank Keating</a>, former <a href="https://en.wikipedia.org/wiki/Georgia(U.S.state)" title="Georgia (U.S. state)" style="background: none; text-decoration-line: none;">Georgia</a> Representative and <a href="https://en.wikipedia.org/wiki/United_States_Secretary_of_the_Army" title="United States Secretary of the Army" style="background: none; text-decoration-line: none;">Secretary of the Army</a> <a href="https://en.wikipedia.org/wiki/Howard_Callaway" class="mw-redirect" title="Howard Callaway" style="background: none; text-decoration-line: none;">Bo Callaway</a>, <a href="https://en.wikipedia.org/wiki/California" title="California" style="background: none; text-decoration-line: none;">California</a> Representative <a href="https://en.wikipedia.org/wiki/David_Dreier" title="David Dreier" style="background: none; text-decoration-line: none;">David Dreier</a>, <a href="https://en.wikipedia.org/wiki/Arizona" title="Arizona" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Arizona</a> Representative <a href="https://en.wikipedia.org/wiki/John_Shadegg" title="John Shadegg" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">John Shadegg</a>, former Oklahoma Representative <a href="https://en.wikipedia.org/wiki/J.C.Watts" class="mw-redirect" title="J.C. Watts" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">J.C. Watts</a>, Gay Gaines and former <a href="https://en.wikipedia.org/wiki/Speaker_of_the_United_States_House_of_Representatives" title="Speaker of the United States House of Representatives" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Speaker of the House</a> <a href="https://en.wikipedia.org/wiki/Newt_Gingrich" title="Newt Gingrich" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Newt Gingrich</a> of Georgia.Instructional tapes used to train aspiring Republican politicians from 1986 to 1994 were selected by the <a href="https://en.wikipedia.org/wiki/Library_of_Congress" title="Library of Congress" style="text-decoration-line: none; background: none;">Library of Congress</a> as a 2010 addition to the <a href="https://en.wikipedia.org/wiki/National_Recording_Registry" title="National Recording Registry" style="text-decoration-line: none; background: none;">National Recording Registry</a> for their influence in "shaping political discourse". The Library of Congress selects recordings annually that are "culturally, historically, or aesthetically significant".<a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-2" style="text-decoration-line: none; background: none;">[2]</a><h2 style="background: none; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom: 1px solid rgb(162, 169, 177); line-height: 1.3;">GOPAC memo of 1990[</h2>Drawing rhetorical inspiration from Newt Gingrich, GOPAC wrote and distributed a memo to Republican Party legislative candidates in 1990.<a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-3" style="text-decoration-line: none; background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">[3]</a> The memo, called "Language: A Key Mechanism of Control", contained a list of "contrasting words" and "optimistic positive governing words" that Gingrich recommended for use in describing Democrats and Republicans, respectively. For example, words to use against opponents include decay, failure (fail), collapse(ing), deeper, crisis, urgent(cy), destructive, destroy, sick, pathetic, lie, liberal, they/them, unionized bureaucracy, "compassion" is not enough, betray, consequences, limit(s), shallow, traitors, sensationalists; words to use in defining a candidate's own campaign and vision included share, change, opportunity, legacy, challenge, control, truth, moral, courage, reform, prosperity, crusade, movement, children, family, debate, compete, active(ly), we/us/our, candid(ly), humane, pristine, provide.The cover page of the memo said: "The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language."<a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-fair-4" style="text-decoration-line: none; background: none;">[4]</a><a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-UTK-5" style="text-decoration-line: none; background: none;">[5]</a>The comic strip <a href="https://en.wikipedia.org/wiki/Doonesbury" title="Doonesbury" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Doonesbury</a> mentions the memo in a strip, calling it the "Magna Carta of attack politics."<a href="https://en.wikipedia.org/wiki/GOPAC#cite_note-6" style="text-decoration-line: none; background: none;">[6]</a><h2 style="background: none; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom: 1px solid rgb(162, 169, 177); line-height: 1.3;">References[</h2><div class="reflist" style="background-color: rgb(255, 255, 255); margin-bottom: 0.5em; list-style-type: decimal;"><div class="mw-references-wrap"><ol class="references" style="margin: 0.3em 0px 0px 3.2em; padding: 0px; list-style-image: none; list-style-type: inherit;"><li id="cite_note-corner-1" style="margin-bottom: 0.1em;">^ <a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-corner_1-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-corner_1-1" style="text-decoration-line: none; background: none;">b</a> <cite class="citation web" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.gopac.org/chairmans-corner/" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">"Chairman's Corner"</a>. GOPAC. Retrieved March 4, 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GOPAC&rft.atitle=Chairman%27s+Corner&rft_id=http%3A%2F%2Fwww.gopac.org%2Fchairmans-corner%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGOPAC" class="Z3988" /></li><li id="cite_note-2" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-2" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up^{</a> }<cite class="citation web" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.loc.gov/rr/record/nrpb/registry/nrpb-2010reg.html" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">"The National Recording Registry 2010"</a>. Library of Congress. Retrieved April 10, 2011.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+National+Recording+Registry+2010&rft.pub=Library+of+Congress&rft_id=https%3A%2F%2Fwww.loc.gov%2Frr%2Frecord%2Fnrpb%2Fregistry%2Fnrpb-2010reg.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGOPAC" class="Z3988" /></li><li id="cite_note-3" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-3" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up^{</a> }<cite class="citation web" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1990/09/09/us/political-memo-for-gop-arsenal-133-words-to-fire.html" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">"Political Memo; For G.O.P. Arsenal, 133 Words to Fire"</a>. <a href="https://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times" style="text-decoration-line: none; background: none;">The New York Times</a>. Retrieved February 28, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=Political+Memo%3B+For+G.O.P.+Arsenal%2C+133+Words+to+Fire&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1990%2F09%2F09%2Fus%2Fpolitical-memo-for-gop-arsenal-133-words-to-fire.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGOPAC" class="Z3988" /></li><li id="cite_note-fair-4" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-fair_4-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up^{</a> }<cite class="citation web" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://fair.org/home/language-a-key-mechanism-of-control" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">"Language: A Key Mechanism of Control"</a>. Fair.org. <a href="https://en.wikipedia.org/wiki/Fairness_and_Accuracy_in_Reporting" title="Fairness and Accuracy in Reporting" style="text-decoration-line: none; background: none;">Fairness and Accuracy in Reporting</a>. February 1995. Retrieved February 28, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Fair.org&rft.atitle=Language%3A+A+Key+Mechanism+of+Control&rft.date=1995-02&rft_id=https%3A%2F%2Ffair.org%2Fhome%2Flanguage-a-key-mechanism-of-control&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGOPAC" class="Z3988" /></li><li id="cite_note-UTK-5" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-UTK_5-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up^{</a> }<cite class="citation web" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130902053532/http://web.utk.edu/_{glenn/GopacMemo.html}" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">"GOPAC Memo on Language (1990)"</a>. UTK.edu. Archived from <a rel="nofollow" class="external text" href="http://web.utk.edu/_{glenn/GopacMemo.html}" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">the original</a> on September 2, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=GOPAC+Memo+on+Language+%281990%29&rft.pub=UTK.edu&rft_id=http%3A%2F%2Fweb.utk.edu%2F_{glenn%2FGopacMemo.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGOPAC}" class="Z3988" /></li><li id="cite_note-6" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/GOPAC#cite_ref-6" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up^{</a> }<cite class="citation web" style="font-style: inherit; overflow-wrap: break-word;"><a href="https://en.wikipedia.org/wiki/Garry_Trudeau" title="Garry Trudeau" style="text-decoration-line: none; background: none;">Trudeau, Garry</a> (September 21, 2008). <a rel="nofollow" class="external text" href="http://www.gocomics.com/doonesbury/2008/09/21" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">"Doonesbury"</a>. G.B. Trudeau.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Doonesbury&rft.pub=G.B.+Trudeau&rft.date=2008-09-21&rft.aulast=Trudeau&rft.aufirst=Garry&rft_id=http%3A%2F%2Fwww.gocomics.com%2Fdoonesbury%2F2008%2F09%2F21&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGOPAC" class="Z3988" /></li></ol></div></div><h2 style="background: none; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom: 1px solid rgb(162, 169, 177); line-height: 1.3;">External links</h2><ul style="background-color: rgb(255, 255, 255); margin: 0.3em 0px 0px 1.6em; padding: 0px; list-style-image: url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%225%22" height="%2213%22%3E" ccircle="Ccircle" cx="%222.5%22" cy="%229.5%22" r="%222.5%22" fill="%22%2300528c%22/%3E" c="C" e="E" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data"><li style="margin-bottom: 0.1em;"><a rel="nofollow" class="external text" href="http://www.gopac.org/" style="text-decoration-line: none; background: linear-gradient(transparent, transparent) right center no-repeat, url(" data:image="data:image" svg="svg" xml="xml" csvg="Csvg" width="%2212%22" height="%2212%22%3E" cpath="Cpath" fill="%22%23fff%22" stroke="%22%2336c%22" d="%22M9.995" h5.982v10.5h1.5z="h5.982V10.5H1.5z" e="E" h11v5.39l9.427="H11v5.39L9.427" l-1.31-1.31l5.393="l-1.31-1.31L5.393" l-2.69-2.688="l-2.69-2.688" l4.2="L4.2" z="z" l.022="l.022" l8.2="L8.2" l2.882-2.88-1.85-1.852z="l2.882-2.88-1.85-1.852z" c="C" padding-right="padding-right" px="px" xmlns="%22http://www.w3.org/2000/svg%22" xmlns:data="data">Official website</a></li><li style="margin-bottom: 0.1em;">GOPAC's 2013 990 Form (<a rel="nofollow" class="external text" href="http://pdfs.citizenaudit.org/2014_12_EO/45-1475628_990O_201312.pdf" style="text-decoration-line: none; background: url(" upload.wikimedia.org="upload.wikimedia.org" wikipedia="wikipedia" commons="commons" icons-mini-file_acrobat.gif="Icons-mini-file_acrobat.gif" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">pdf</a>)</li></ul>
<table class="metadata plainlinks stub" role="presentation" style="background: transparent;"><tbody><tr><td><img alt="" src="https://upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/23px-Flag_of_the_United_States.svg.png" width="23" height="12" class="thumbborder" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/35px-Flag_of_the_United_States.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/46px-Flag_of_the_United_States.svg.png 2x" data-file-width="1235" data-file-height="650" style="border: 1px solid rgb(234, 236, 240); vertical-align: middle;" /></td><td>This article related to the <a href="https://en.wikipedia.org/wiki/Politics_of_the_United_States" title="Politics of the United States" style="text-decoration-line: none; background: none;">politics of the United States</a> is a <a href="https://en.wikipedia.org/wiki/Wikipedia:Stub" title="Wikipedia:Stub" style="text-decoration-line: none; background: none;">stub</a>. You can help Wikipedia by <a class="external text" href="https://en.wikipedia.org/w/index.php?title=GOPAC&action=edit" style="text-decoration-line: none; background: none !important; padding: 0px !important;">expanding it</a>.</td></tr></tbody></table></div></div><div id="catlinks" class="catlinks" data-mw="interface" style="border: 1px solid rgb(162, 169, 177); background-color: rgb(248, 249, 250); padding: 5px; margin-top: 1em; clear: both;"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="https://en.wikipedia.org/wiki/Help:Category" title="Help:Category" style="text-decoration-line: none; background: none;">Categories</a>: <ul style="list-style: none none; margin: 0px; padding: 0px; display: inline;"><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 0px; padding: 0px 0.5em 0px 0.25em; zoom: 1;"><a href="https://en.wikipedia.org/wiki/Category:Republican_Party(United_States)organizations" title="Category:Republican Party (United States) organizations" style="text-decoration-line: none; background: none;">Republican Party (United States) organizations</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em; zoom: 1;"><a href="https://en.wikipedia.org/wiki/Category:527_organizations" title="Category:527 organizations" style="text-decoration-line: none; background: none;">527 organizations</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em; zoom: 1;"><a href="https://en.wikipedia.org/wiki/Category:Memoranda" title="Category:Memoranda" style="text-decoration-line: none; background: none;">Memoranda</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em; zoom: 1;"><a href="https://en.wikipedia.org/wiki/Category:United_States_politics_stubs" title="Category:United States politics stubs" style="text-decoration-line: none; background: none;">United States politics stubs</a></li></ul></div></div></div><div>=</div><div><a href="https://fair.org/home/language-a-key-mechanism-of-control/">https://fair.org/home/language-a-key-mechanism-of-control/</a></div><div>
</div><div><p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">Since winning control of Congress, Rep. Newt Gingrich (R.-Ga.) has constantly complained about “destructive” and “negative” coverage from the “liberal elite media.”<p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px; background-color: rgb(255, 255, 255);">For example, when asked on <span class="media_outlet" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-weight: 600 !important;">Nightline (11/29/94) about his reference to the Clintons as “counter-culture McGoverniks,” he first insisted that he had been misquoted—”I used the term McGovernite, not McGovernik—it was one of those things that the <span class="media_outlet" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-weight: 600 !important;">Times picked up and therefore it’s now history” (actually, at least four different newspapers—including the <span class="media_outlet" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-weight: 600 !important;">New York Times—quoted Gingrich in their November 10 editions as calling the Clintons “counter-culture McGoverniks”)—and then blamed the media for selective reporting:<blockquote style="box-sizing: border-box; margin: 0px 0px 20px 60px; padding: 20px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: none; border-image: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; quotes: none; background-color: rgb(255, 255, 255); max-width: 550px;"><div class="sideindent" style="box-sizing: border-box; margin: 0px 0px 20px 60px; padding: 20px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: none; border-image: initial; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background-color: rgba(0, 0, 0, 0); max-width: 550px;">I didn’t say that to attack the president, I was asked an analytic question. But because I am now the next speaker, I am learning that everything I say has to be worded carefully and thought through at a level that I’ve never experienced before in my life.</div></blockquote><p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">In fact, the new speaker of the House—who once described his goal as “reshaping the entire nation through the news media” (<span class="media_outlet" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-weight: 600 !important;">New York Times, 12/14/94)—has given a great deal of thought to the media and how to manipulate them. One Newtonian axiom is “fights make news” (<span class="media_outlet" style="background-color: rgb(255, 255, 255); box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; font-weight: 600 !important;">Boston Globe, 11/20/94). Another skill he has taught to Republican candidates through his political organization, GOPAC, is how to create a “shield issue” to deflect criticism:<blockquote style="box-sizing: border-box; margin: 0px 0px 20px 60px; padding: 20px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: none; border-image: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; quotes: none; max-width: 550px;"><p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">“A shield issue is just, you know, your opponent is going to attack you as lacking compassion,” a GOPAC training tape advises. “You better find a good compassion issue where, you know, you show up in the local paper holding a baby in the neonatal center, and all you’re trying to do is shield yourself from the inevitable attack.”</blockquote><p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px; background-color: rgb(255, 255, 255);">But the clearest expression of Gingrich’s philosophy of media came in a GOPAC memo entitled “Language: A Key Mechanism of Control.” Distributed to GOP candidates across the country, the memo’s list of words for Democrats and words for Republicans was endorsed by Gingrich in a cover letter: “The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language.” Next time you hear Gingrich complain about media focusing on the negative, refer back to these lists.<div class="sideindent" style="box-sizing: border-box; margin: 0px 0px 20px 60px; padding: 20px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: none; border-image: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; max-width: 550px;"><blockquote style="box-sizing: border-box; margin: 0px 0px 20px 60px; padding: 20px; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: none; border-image: initial; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; quotes: none; max-width: 550px;"><p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">As you know, one of the key points in the GOPAC tapes is that “language matters.” In the video “We Are a Majority,” Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning. As the tapes have been used in training sessions across the country and mailed to candidates, we have heard a plaintive plea: “I wish I could speak like Newt.” That takes years of practice. But we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases.<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media. The words and phrases are powerful. Read them. Memorize as many as possible. And remember that, like any tool, these words will not help if they are not used….<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; line-height: inherit; vertical-align: baseline;"><span class="sub_headline" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;">Contrasting Words<p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">Often we search hard for words to help us define our opponents. Sometimes we are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and their party.<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">decay… failure (fail)… collapse(ing)… deeper… crisis… urgent(cy)… destructive… destroy… sick… pathetic… lie… liberal… they/them… unionized bureaucracy… “compassion” is not enough… betray… consequences… limit(s)… shallow… traitors… sensationalists…<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">endanger… coercion… hypocrisy… radical… threaten… devour… waste… corruption… incompetent… permissive attitudes… destructive… impose… self-serving… greed… ideological… insecure… anti-(issue): flag, family, child, jobs… pessimistic… excuses… intolerant…<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">stagnation… welfare… corrupt… selfish… insensitive… status quo… mandate(s)… taxes… spend(ing)… shame… disgrace… punish (poor…)… bizarre… cynicism… cheat… steal… abuse of power… machine… bosses… obsolete… criminal rights… red tape… patronage<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; line-height: inherit; vertical-align: baseline;"><span class="sub_headline" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;">Optimistic Positive Governing Words<p style="box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">share… change… opportunity… legacy… challenge… control… truth… moral… courage… reform… prosperity… crusade… movement… children… family… debate… compete… active(ly)… we/us/our… candid(ly)… humane… pristine… provide…<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px 0px 1.6em; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">liberty… commitment… principle(d)… unique… duty… precious… premise… care(ing)… tough… listen… learn… help… lead… vision… success… empower(ment)… citizen… activist… mobilize… conflict… light… dream… freedom…<p style="background-color: rgba(0, 0, 0, 0); box-sizing: border-box; overflow-wrap: break-word; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 1.6em; vertical-align: baseline; word-break: break-word; max-width: 600px;">peace… rights… pioneer… proud/pride… building… preserve… pro-(issue): flag, children, environment… reform… workfare… eliminate good-time in prison… strength… choice/choose… fair… protect… confident… incentive… hard work… initiative… common sense… passionate</blockquote></div></div><div></div></div>