third party strategy
<font size="4" face="Times New Roman">might be belated, redumbdent, too broad to be useful?</font><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">see astroturf, front,</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">origin? (QB Behind Scenes):</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><span style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb">The political landscape changed after the November 1994 mid-term elections, when Republicans took control of Congress. A Philip Morris October 1995 draft action plan established the long-term goal of ‘creat[ing a] political environment where “moderates” of both parties on the Hill can vote for legislation that divests FDA of any power to regulate tobacco because they are convinced that FDA is already failing miserably in accomplishing its “core mission.”</span><a id="xref-ref-64-1" class="xref-bibr" href="https://tobaccocontrol.bmj.com/content/23/4/322.full#ref-64" style="text-decoration-line: none; font-weight: bold; outline: none;" times="Times" new="New" roman="Roman" font-size="font-size" large="large" webkit-font-smoothing="webkit-font-smoothing" antialiased="antialiased" box-sizing="box-sizing" border-box="border-box" vertical-align="vertical-align" super="super" line-height="line-height">64</a><span style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb"> They partnered with CSE ‘to </span><em style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb" webkit-font-smoothing="webkit-font-smoothing" antialiased="antialiased" box-sizing="box-sizing" border-box="border-box">quarterback behind the scenes</em><span style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb">,<b> </b></span><em style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb" webkit-font-smoothing="webkit-font-smoothing" antialiased="antialiased" box-sizing="box-sizing" border-box="border-box"><b>third-party efforts</b></em><span style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb"> to launch, publicise and execute a broad </span><em style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb" webkit-font-smoothing="webkit-font-smoothing" antialiased="antialiased" box-sizing="box-sizing" border-box="border-box">non-tobacco-based attack</em><span style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb"> on the many failings of the FDA with respect to its currently authorised statutory activities [emphasis added]’.</span><a id="xref-ref-64-2" class="xref-bibr" href="https://tobaccocontrol.bmj.com/content/23/4/322.full#ref-64" style="text-decoration-line: none; font-weight: bold; outline: none;" times="Times" new="New" roman="Roman" font-size="font-size" large="large" webkit-font-smoothing="webkit-font-smoothing" antialiased="antialiased" box-sizing="box-sizing" border-box="border-box" vertical-align="vertical-align" super="super" line-height="line-height">64</a><span style="font-family: " times="Times" new="New" roman="Roman" font-size="font-size" large="large" background-color="background-color" rgb="rgb"> CSE and the Washington Legal Foundation (another tobacco industry-funded think tank) were the primary third-party groups designated ‘to monitor and help direct multi-front action plan.’</span><a id="xref-ref-64-3" class="xref-bibr" href="https://tobaccocontrol.bmj.com/content/23/4/322.full#ref-64" style="text-decoration-line: none; font-weight: bold; outline: none;" times="Times" new="New" roman="Roman" font-size="font-size" large="large" webkit-font-smoothing="webkit-font-smoothing" antialiased="antialiased" box-sizing="box-sizing" border-box="border-box" vertical-align="vertical-align" super="super" line-height="line-height">64</a></font></div><div><font size="4" face="Times New Roman">...</font></div><div><div id="sec-3" class="subsection" style="font-family: "Times New Roman"; font-size: large; background-color: rgb(255, 255, 255); -webkit-font-smoothing: antialiased; box-sizing: border-box;"><p id="p-4" style="margin: 0px auto 10px; -webkit-font-smoothing: antialiased; box-sizing: border-box; line-height: 2.5rem;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);"><strong style="-webkit-font-smoothing: antialiased; box-sizing: border-box;">Results</strong> Starting in the 1980s, tobacco companies worked to create the appearance of broad opposition to tobacco control policies by attempting to create a grassroots smokers’ rights movement. Simultaneously, they funded and worked through<b> third-party groups</b>, such as Citizens for a Sound Economy, the predecessor of AFP and FreedomWorks, to accomplish their economic and political agenda. There has been continuity of some key players, strategies and messages from these groups to Tea Party organisations. As of 2012, the Tea Party was beginning to spread internationally.</font></p></div><div id="sec-4" class="subsection" style="font-family: "Times New Roman"; font-size: large; background-color: rgb(255, 255, 255); -webkit-font-smoothing: antialiased; box-sizing: border-box;"><p id="p-5" style="margin: 0px auto 10px; -webkit-font-smoothing: antialiased; box-sizing: border-box; line-height: 2.5rem;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);"><strong style="-webkit-font-smoothing: antialiased; box-sizing: border-box;">Conclusions</strong> Rather than being a purely grassroots movement that spontaneously developed in 2009, the Tea Party has developed over time, in part through decades of work by the tobacco industry and other corporate interests. It is important for tobacco control advocates in the USA and internationally, to anticipate and counter Tea Party opposition to tobacco control policies and ensure that policymakers, the media and the public understand the longstanding connection between the tobacco industry, the Tea Party and its associated organisations.</font></p></div></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">=</font></div><div><a href="https://tobaccotactics.org/wiki/third-party-techniques/"><font size="4" face="Times New Roman" color="#000000">https://tobaccotactics.org/wiki/third-party-techniques/</font></a></div><div><font size="4" face="Times New Roman">
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</font></div><div><font size="4" face="Times New Roman">Contents</font></div><div><font size="4" face="Times New Roman">Background – What is the Third Party Technique?</font></div><div><font size="4" face="Times New Roman">Historic Tobacco Industry Use of the Third Party</font></div><div><font size="4" face="Times New Roman">Point of Sale Display Ban, Plain Packaging & the EU Tobacco Products Directive</font></div><div><font size="4" face="Times New Roman">Other Pages</font></div><div><font size="4" face="Times New Roman">References</font></div><div><font size="4" face="Times New Roman">Categories</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>Background – What is the Third Party Technique?</b></font></div><div><font size="4" face="Times New Roman">The third party technique has been called the “heart of public relations” and has been used for decades by the public relations (PR) industry. For example, in 1991, Merrill Rose, the Executive Vice President of the <b>PR firm Porter/Novelli, </b>advised companies about the technique, which can offer controversial actors a credible voice:</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>“Put your words in someone else’s mouth </b>… There will be times when the position you advocate, no matter how well framed and supported, will not be accepted by the public simply because you are who you are. Any institution with a vested commercial interest in the outcome of an issue has a natural credibility barrier to overcome with the public, and often, with the media.”1</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">Four years later, in 1995, Amanda Little, Manager of Communications Services from the Sydney office of PR firm <b>Burson-Marsteller</b> told an advertising conference:2</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">“For the media and the public, the corporation will be one of the least credible sources of information, on its own product, environmental and safety risks. Both these audiences will turn to other experts … to get an objective viewpoint.”</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">“Developing third party support and validation for the basic risk messages of the corporation is essential. This support should ideally come from medical authorities, political leaders, union officials, relevant academics, fire and police officials, environmentalists, regulators.”</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>Historic Tobacco Industry Use of the Third Party</b></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">[pix An early advert featuring doctors to promote Camel]</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">Given the controversial nature of its product, it is not surprising that the tobacco industry has used this tactic for decades whereby pro-smoking and anti-tobacco control arguments are made by<b> seemingly independent third-parties. These include Think Tanks, Front Groups, Lobby Groups, Astroturfing organisations and many other allies.</b></font></div><div><font size="4" face="Times New Roman">Over the years, the industry has used doctors (see image); supposedly independent academics and researchers, as well as financial analysts “to support the industry’s political and public policy agenda.3 4 5</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">For more information on the third party technique utilised by the tobacco industry, see:</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">* Influencing Science</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">* : Creating Doubt About Scientific Evidence the example of Imperial in Canada</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">* : Commissioning Research and Reviews</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">* : Ghost Writing</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">* : Funding Scientists, academic centres and journals</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">The tobacco archives also contain numerous documents revealing how celebrities have been used by the industry, including to:</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">Promote “smoking and tolerance;” 6</font></div><div><font size="4" face="Times New Roman">To advertise cigarettes; 7</font></div><div><font size="4" face="Times New Roman">“To smoke KOOL cigarettes in movies;” 8</font></div><div><font size="4" face="Times New Roman">To take part in industry-sponsored sporting events with “excellent TV possibilities.” 9</font></div></div><div><font size="4" face="Times New Roman">...</font></div><div><font size="4" face="Times New Roman">=</font></div>