HC Mkt Course
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Health Care Marketing
Seven Major Areas for External Analysis
3. Target Marketing Tools
Attachments
HC Marketing Class Lecture 3
Parents
3. Target Markets
Health Care Marketing
Seven Major Areas for External Analysis
Week # 2 - Detailed Syllabus
Children
Internet Marketing
NF14: The Market-Product Grid
NF15: Kolter & Trias Bes' Lateral Marketing Strategy
NF16: Kim & Mauborgne's Blue Ocean Strategy
NF17: Kotler's Segment-by-Segment Invasion
NF18: The Perceptual Maps
NF19 Ries & Trout Product Ladder