HC Mkt Course
Preview
Open in TheBrain
Health Care Marketing
Week # 2 - Detailed Syllabus
Parents
Health Care Marketing
Children
1. Product Development & Portfolio Analysis Tools
3. Target Marketing Tools
90877 - HC MKT House of Quality
90877 - HC MKT Product Life Cycle
90877 HC MKT - Q3 Overview
BikeIMLive_IntroQ3 (1)
NF01: Product Life Cycle
NF02: Booz, Allen & Hamilton's New Product Process
NF03: George Day's R-W-W ScreenNEW_Fortenberry_CH3
NF04: Theodore Levitt's Total Product Concept
NF05: BCG Growth/Share Matrix
NF06: GE Strategic Business-Planning Grid
NF07: Igor Ansoff's Product-Market Expansion Grid
NF14: The Market-Product Grid
NF15: Kolter & Trias Bes' Lateral Marketing Strategy
NF16: Kim & Mauborgne's Blue Ocean Strategy
NF17: Kotler's Segment-by-Segment Invasion
NF18: The Perceptual Maps
NF19 Ries & Trout Product Ladder