HC Mkt Course
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Health Care Marketing
Seven Major Areas for External Analysis
1. Product Development & Portfolio Analysis Tools
Parents
Health Care Marketing
Seven Major Areas for External Analysis
Week # 2 - Detailed Syllabus
Children
NF01: Product Life Cycle
NF02: Booz, Allen & Hamilton's New Product Process
NF03: George Day's R-W-W ScreenNEW_Fortenberry_CH3
NF04: Theodore Levitt's Total Product Concept
NF05: BCG Growth/Share Matrix
NF06: GE Strategic Business-Planning Grid
NF07: Igor Ansoff's Product-Market Expansion Grid
Jumps
NF21: Everett Rogers' Diffusion of Innovation