Crossy Quest, Response

Hello Emily,

Thank you for submitting your proposal for Crossy Quest and for the clear, well-structured overview you provided.

Based on the Phase 1 benchmarks, here is a summary of the review:

Benchmark 1: Product Value & User Need

You have clearly identified the target audience (casual mobile gamers ages 8–45) and articulated the entertainment value and user benefits of quick, skill-based gameplay sessions. The connection to current app store trends and family-friendly positioning is helpful. This benchmark is well covered.

Benchmark 2: Technical Feasibility & Platform Compatibility

You have identified Unity as the engine and noted deployment targets (iOS, Android, Windows, web) along with reuse of existing, approved cloud services for leaderboards. This provides a solid starting point.

Further information requested: Security, performance, and integrations

To complete this benchmark, please expand on:

• How user and account data (including leaderboard data) will be secured and stored.
• Any expected player concurrency levels and how backend services will scale to handle peaks.
• Which additional third-party services you anticipate using (e.g., analytics, advertising, crash reporting, payments) and any integration implications.

Benchmark 3: User Experience & Safety

Your description of a family-friendly experience (no violence, mature content, gambling, or chat) and inclusion of colorblind-friendly options, parental controls, and clear onboarding is strong. You also address age-appropriateness (8+) and basic privacy and child-protection considerations. This benchmark is adequately addressed at the concept stage.

Benchmark 4: Business & Operational Feasibility

You have outlined several reasonable revenue options and aligned the project with our broader digital strategy. However, this benchmark is not yet fully addressed.

Further information requested: Development effort and operations

To strengthen this area, please provide:

• A rough estimate of development effort (timeframe, phases) and key roles required (e.g., design, engineering, art, QA, live operations).
• Expectations for ongoing maintenance and content updates (e.g., seasonal events, new characters, balance changes).
• Assumptions about support needs (player support, moderation workload, if any), and how issues will be triaged.
• A high-level view of infrastructure and hosting requirements and any major cost drivers.
• Any third-party tools, assets, or IP that would require licenses.

Benchmark 5: Market Opportunity & Strategic Fit

You have identified a clear market segment (casual mobile) and described competitive context and differentiation (co-op challenges, seasonal events, educational levels). The alignment with our mobile growth and recurring revenue goals is well articulated. To fully complete this benchmark, a bit more quantitative detail would be useful.

Further information requested: Market sizing and revenue expectations

Please add:

• A high-level view of the addressable audience (e.g., estimated player counts or benchmarks from comparable titles).
• An outline of the initial monetization model (e.g., free-to-play with cosmetic IAPs and ads) including any target ARPDAU/ARPU assumptions or revenue ranges.
• Any early thoughts on launch regions and platforms prioritization.

At this stage, Benchmarks 1 and 3 are sufficiently addressed, while Benchmarks 2, 4, and 5 require additional detail as noted above.

Once you have updated the proposal with this information, please resubmit for a follow-up Phase 1 review. We appreciate the thought you have already invested in Crossy Quest and look forward to seeing the next iteration of your concept.

Best regards,

[Your Name]

[Your Title]

[Your Department]