New Media Strategies MXM

bs  human trafficI wrote,with a colleague from Prism, <a href="http://thehill.com/blogs/congress-blog/foreign-policy/309157-german-business-leaders-will-have-to-fight-for-trade-deal-in-washington" style="color: rgb(51, 51, 51); text-decoration: none; transition: all 0.3s; -webkit-transition: all 0.3s;">a piece on the role of European business in making sure that TTIP passes</a> in the US and that the Transatlantic relations gets redefined.There are no better spokespeople for the position that TTIP can create mutually beneficial growth and jobs than the European businesses that would invest in the U.S., and German businesses are the natural leaders of that group.http://sorendayton.com/Soren Dayton LinkInStrategic Communications and Public AffairsWashington D.C. Metro AreaPublic Relations and CommunicationsCurrent Prism Public Affairs, Dayton StrategiesPrevious International Justice Mission, Redstate.com, International Young Democrat UnionEducation The University of Chicago500+
BackgroundSummarySoren has been in Washington, DC for eleven years in Washington, D.C. in a variety of political and communications roles. Soren, along with his wife, are on sabbatical working with International Justice Mission, a human rights NGO, working in South Asia.
Most recently, Soren was with (and maintains a relationship with) Rasky Baerlein | Prism (previously Prism Public Affairs), a strategic communications firm in Washington, D.C. and Boston that focuses on crisis and litigation communications and public affairs issues. There and in other capacities, he has advised companies, trade associations, non-profits, and candidates. Soren has worked more directly in politics on John McCain’s campaign for President and as a foreign policy advisor to a Member of the U.S. House’s International Relations Committee.Soren has been regular commenter on politics in the U.S. and abroad, and his writings have appeared in Roll Call, Politico, The Hill, and other outlets. He has appeared on CNN, BBC, NPR, RTE (Irish national TV and Radio), Al Jazeera, Deutsche Welle, Sirius-XM, among others. (most of these are at Soren’s site)
Prior to moving to Washington, Soren helped found a software start-up in Chicago, where he grew up. Soren graduated with an A.B. from the University of Chicago in Anthropology and Mathematics.German business leaders will have to fight for trade deal in WashingtonGerman business leaders will have to fight for trade deal in Washington
Where did Mitt Romney go wrong? (BBC TV after the 2012 election)Where did Mitt Romney go wrong? (BBC TV after the 2012 election)
Sharing India's democratic talentsSharing India's democratic talents
Experience
Senior CounselorPrism Public AffairsSeptember 2012 – Present (2 years 11 months)Washington, DCAt Prism, Soren manages strategic communications programs and builds third party support for clients involved in high-stakes regulatory and public affairs battles, as well as litigation and other sensitive situations. He has focused on telecommunications, energy, and international issues.PrincipalDayton StrategiesJanuary 2005 – Present (10 years 7 months)Washington, DCCommunications and political consulting.
I advise companies, campaigns, and organizations on communications and public affairs strategy 
I worked with a number of groups and individuals in the United States and internationally on strategy, especially in party building. Examples of projects:
- running a 527 with 11 staff that operated in 10 states- advised an international NGO on the recruitment of members of the US Congress to become participants and supporters.(Open)3 recommendations, including:Eli LehrerEli LehrerPresident at R Street InstituteSoren is one of the best political operatives in D.C. He knows politics backwards and forwards, understands how D.C. works...ViewJim LakelyJim LakelyCommunications Director at The Heartland InstituteI've had the pleasure to work with Soren on technology policy and communication issues. He's and effective speaker and...View1 more recommendationAdvisorInternational Justice MissionFebruary 2014 – June 2015 (1 year 5 months)New Delhi and Bangalore, IndiaAdvised teams and built capacity in those team in Bangalore and Delhi offices on government relations and communications. Worked to bring messaging and coalitions practices into alignment with a new underlying legal approach. Led the effort to produce the first all India annual report of IJM's work in India that encapsulated this new legal approach that brought both sex and labor trafficking under the same narrative framework and more clearly articulated IJM's distinctives and theory of change to external audiences. Helped with medium and long-term planning for government relations and thought leadership.ContributorRedstate.comOctober 2007 – 2014 (7 years)Board MemberInternational Young Democrat UnionJanuary 2012 – 2013 (1 year)Represent the Young Republican National Federation to the International Young Democrat UnionSenior StrategistNew Media StrategiesMay 2008 – July 2012 (4 years 3 months)Washington D.C. Metro AreaI lead and co-lead accounts for a Fortune 50, other large companies, campaigns, etc.In this capacity, I work in day-to-day partnership with Government Affairs, Legal, Communications, and other teams at my clients and with other consultants, offering both strategic advice and tactical support in both communications and digital areas.(Open)2 recommendationsKarin BloomquistKarin BloomquistMarketing Specialist at Washington GasSoren was an enthusiastic, passionate strategist at New Media Strategies (NMS) during my time as an intern in the Public...ViewJohn CzwartackiJohn CzwartackiPrincipal at Blueprint CommunicationsSoren has brought insight and wise counsel to me and other senior executives at Verizon. His viewpoint of the new media...ViewDeputy National Delegate CoordinatorJohn McCain 2008January 2008 – March 2008 (3 months)Washington D.C. Metro AreaWorked on ballot access, delegate selection, campaign planning, and communications. I lead the effort to get a universe of unpledged delegates to formally pledge to John McCain so that the campaign could engage with the Republican National Committee.
Also ran the Election Day Operations communications war room where I was in charge of reviewing reports from the voters and ballot integrity teams and turning them into effective news stories.Legislative AssistantUS House of RepresentativesJanuary 2003 – January 2005 (2 years 1 month)Washington, DCI advised Rep. Nick Smith (R-MI) on foreign policy, defense, and other issues. Worked on legislation including PEPFAR, the Millenium Challenge Corporation, appropriations, healthcare (including Medicare Part D), among others.VariousOverX, Inc.July 1999 – July 2002 (3 years 1 month)Chicago, ILI did everything from marketing to intellectual property developing to software engineering to customer visits. I wrote substantial portions of our marketing materials. I participated in the patent application process for 7 technologies, receiving 5.Publications
An analytic framework for the net neutrality debate(Link)Takshashila InstitutionApril 22, 2015Sharing India’s democratic talents(Link)Takshashila InstituteOctober 6, 2014German business leaders will have to fight for trade deal in Washington(Link)July 8, 2013Volunteer Experience & Causes
Causes Soren cares about:Human RightsPoliticsOrganizations Soren supports:Calvary Baptist Church, Washington, DC (Calvary DC)International Justice MissionSkills
Top Skills99+Politics
87Strategic Communications
82Public Relations
67Grassroots Organizing
50Political Consulting
47Political Campaigns
44Public Affairs
34Legislative Relations
25Public Policy
24Government
Soren also knows about...23Political Science21Political Communication16Policy Analysis15International Relations15New Media15Nonprofits14Foreign Policy14Media Relations11Message Development11Campaigns11Strategy11Speech Writing11Leadership10Crisis Communications9LegislationSee 24+ Organizations
Calvary Baptist ChurchModerator, Chairman of the Board of Missions, At-Large member of the Church Council, Chairman of the Associate Pastor Search Committee, Member of the Personnel CommitteeStarting June 2005I have had a variety of lay leadership positions in our exciting church. In these capacities, I have lead pastoral search committees, lead the effort to restructure the by-laws, and lead the process to change the denominational affiliations.Young Republican National FederationCommunications Director, International Secretary, Communications Director, Executive DirectorStarting May 2003I served in a variety of functions in the Young Republican National Federation, including as Chair of the DC organization, International Secretary (collaborating with like-minded parties and organizations in other countries), Communications Director, and Executive Director.Education
The University of ChicagoThe University of ChicagoAB, Anthropology and Mathematics1994 – 1999Studied Linguistic Anthropology and the intersection of Mathematics and Theoretical Computer Science. In addition, I took extensive coursework in Psychology and Physics. My areas of geographical interest were South Asia and the Middle East.
I began graduate school at U of C, but withdrew to found a software company.Activities and Societies: Badminton Team, University of Chicago Student Computing Organization, Qumbya Housing CooperativeNational Defense UniversityNational Security Studies2003 – 2004Took courses on US national security policy, civil military relations, national security decision making, and other areas.Evanston Township High School1990 – 1994Activities and Societies: Chess Club, Math TeamAdditional Info
InterestsHanging out with my wife, politics, cooking, hiking, jazzRecommendations Received (5)Given (5)PrincipalDayton StrategiesEli LehrerEli LehrerPresident at R Street InstituteSoren is one of the best political operatives in D.C. He knows politics backwards and forwards, understands how D.C. works and has tons of great ideas. Quite simply, he's the best.October 22, 2013, Eli was with another company when working with Soren at Dayton StrategiesJim LakelyJim LakelyCommunications Director at The Heartland InstituteI've had the pleasure to work with Soren on technology policy and communication issues. He's and effective speaker and advocate for free markets.November 16, 2010, Jim was with another company when working with Soren at Dayton StrategiesAnne ForbesAnne ForbesMarilyn MiglinSoren is an outstanding consultant.  His knowledge is extraordinarily deep and his contacts are outstanding.  He thinks out-of-the-box to solve problems, and is an outstanding networker.  I would recommend Soren for any job, as he is an asset to any company or on any project.August 23, 2007, Anne was Soren's clientSenior StrategistNew Media StrategiesKarin BloomquistKarin BloomquistMarketing Specialist at Washington GasSoren was an enthusiastic, passionate strategist at New Media Strategies (NMS) during my time as an intern in the Public Affairs practice. His natural leadership and confidence made him a joy to be around and a go to employee for learning fundamental industry skills. He has a strong willingness to help others and always brought a positive vibe into the office. I am positive he will succeed where ever his career takes him!September 11, 2012, Karin worked indirectly for Soren at New Media StrategiesJohn CzwartackiJohn CzwartackiPrincipal at Blueprint CommunicationsSoren has brought insight and wise counsel to me and other senior executives at Verizon. His viewpoint of the new media landscape is unquestionably sound and of great value to clients.March 31, 2010, John was with another company when working with Soren at New Media StrategiesEli LehrerEli LehrerPresidentEli is reinventing the think tank and the free-market movement. He is one of the leading thinkers about the way that institutions can impact our policy-making process. And he brings ideas and organization to a number of very important fights. We are all lucky to have him.October 29, 2013, Soren was with another company when working with Eli at R Street InstituteKarin BloomquistKarin BloomquistPublic Affairs InternKarin did the four critical things you look for in a recent college graduate: she worked hard, she thought creatively, she learned quickly, and she always had a fantastic attitude, eager to do more.January 8, 2012, Soren managed Karin indirectly at New Media StrategiesJim LakelyJim LakelyDirector of CommunicationsJim is great. I have been fortunate enough to work with him on a number of issues, and I have found him to be very effective and professional.November 16, 2010, Soren was with another company when working with Jim at The Heartland InstituteKavon W. NikradKavon W. NikradManaging EditorI have been interacting with Kavon since 2007 or so when he started Race42008.com. This site became a must-read for anyone following the presidential race. Since the election it has been a must-read for people forllowing all aspects of the Republican Party. 
Perhaps more importantly and more interestingly, he built one of the most vibrant center-right online communities. One of the things that Kavon did quite well was build an inviting environment that allowed debate involving people representing all the candidates. Unlike many online political communities, all voices were invited, respected, and encouraged to participate. That's a very important feature and insight. 
RightOSphere is an extension and upgrade of that idea with better technology and more flexibility. I believe that he will succeed and have a remarkable impact.May 9, 2010, Soren was with another company when working with Kavon W. at Race42012.comJoe GecanJoe GecanDeputy DirectorJoe is one of the most creative people I have met in politics. His work at the Veterans Coalition laid the groundwork for McCain's primary victory and demonstrated a model for grassroots success that the Republican Party needs to replicate.March 1, 2009, Soren worked with Joe at Veterans Outreach, John McCain 200

lee f 2011

Last year, Koch Industries began employing New Media Strategies (NMS), an Internet PR firm that <a href="http://en.wikipedia.org/wiki/New_Media_Strategies" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(102, 102, 102);">specializes</a> in “word-of-mouth marketing” for major corporations including Coca-Cola, Burger King, AT&T, Dodge and Ford. It appears that, ever since the NMS contract was inked with Koch, an NMS employee began editing the Wikipedia page for “Charles Koch,” “David Koch,” “Political activities of the Koch family,” and “The Science of Success” (a book written by Charles). Under the moniker of “MBMAdmirer,” NMS employees edited Wikipedia articles to<a href="http://en.wikipedia.org/w/index.php?title=Talk:David_H._Koch&diff=prev&oldid=411170214" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">distance</a> the Koch family from the Tea Party movement, to provide <a href="http://toolserver.org/_{betacommand/UserCompare/MBMadmirer.html}" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">baseless</a> comparisons between Koch and <a href="http://en.wikipedia.org/wiki/Wikipedia:Sockpuppet_investigations/MBMadmirer/Archive" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">conspiracy theories</a> surrounding George Soros, and to generally delete citations to liberal news outlets. After administrators flagged the MBMAdmirer account as a “sock puppet” — one of many fake accounts used to manipulate new media sites — a subsequent sock puppet <a href="http://en.wikipedia.org/wiki/Wikipedia:Sockpuppet_investigations/MBMadmirer/Archive" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">investigation</a> found that MBMAdmirer is connected to a number of dummy accounts and ones owned by NMS employees like <a href="http://nms.com/about/our-team/Jeff-Taylor" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">Jeff Taylor</a>.

Soren Dayton, a GOP operative and executive at New Media Strategies, is <a href="http://dyn.politico.com/printstory.cfm?uuid=48AFDC2A-E10F-4DC3-A8A9-15DBEBA3F8F2" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">reported</a> to be the contact for Koch Industries at NMS. Reached by phone yesterday by ThinkProgress, Dayton exclaimed, “I’m not going to talk about this, thanks,” before hanging up. Lyndsey Medsker, a senior account director for NMS, spoke to ThinkProgress today. She explained that NMS also maintains the Koch Industries Twitter page, Facebook page, and has an active team working on promoting Koch Industries in the comment section of blogs and news websites.

As ThinkProgress has <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">reported</a>, the billionaire Koch brothers maintain contracts with over a dozen public relation firms and lobbying firms. Pushing back again recent scrutiny, the brothers have also <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">relied</a> on a conservative media infrastructure owned by the Koch brothers or closely linked to them by way of their <a href="http://thinkprogress.org/2010/10/23/koch-meeting-journalists/" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">donor conferences</a>. We have documented how the Koch message machine has <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">targeted</a> ThinkProgress and even <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">placed</a> hit-pieces against a New Yorker journalist investigated the Kochs. But now it seems the Koch brothers are at work manipulating Wikipedia to polish their image.

<h5 style="box-sizing: border-box; margin: 10px 0px 0px; padding: 2px 8px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; vertical-align: baseline; color: rgb(255, 255, 255); border-radius: 6px; text-transform: uppercase; width: auto; display: block; float: left; background: rgb(0, 153, 0);">UPDATE</h5>

New Media Strategies at one point tried to lie about its affiliation with Koch Industries. The account “MBMAdmirer” <a href="http://en.wikipedia.org/wiki/User_talk:MBMadmirer" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline; text-decoration: underline; color: rgb(51, 51, 51);">wrote</a> in December on Wikipedia: “I am a citizen who has read about and admires the Koch family. I was not pleased with the way that they have been presented in the media. And I thought that I could come to Wikipedia to try to make sure that there are balancing facts. Nothing I do is in coordination with Koch or authorized by Koch.”

</div>

==

Google Promotes Failed Coal Lobby Work to Stop EPA Mercury and Toxic Air Regulations

By: Kevin Grandia Wednesday June 5, 2013 9:56 am

Neither a clever motto nor a boxing bear kept Google from aiding Big Coal.

Google, the search giant with the famous motto: “Don’t be evil,” is boasting about its involvement in a 2012 coal industry lobbying effort to block the Environmental Protection Agency’s (EPA) ability to protect the public from dangerous and potentially lethal coal plant emissions, according to a recently discovered Google case study.

In February 2012, long time coal industry supporter, Senator James Inhofe (R-OK) introduced a Congressional Review Act resolution proposing the elimination of the EPA’s Mercury and Air Toxics Standards (MATS) for power plants. The emissions from coal-fired power plants are the largest human-caused sources of the neurotoxin mercury, arsenic, cyanide, and a range of other dangerous pollutants, according to the EPA. Inhofe’s proposal was ultimately voted down in the Senate by a vote of 53 to 46.

Legislative and policy experts close to the issue said that if Inhofe’s proposal had been passed, it would have removed vitally important public health protections more than two decades in the making that every year prevent up to:

11,000 premature deaths;

nearly 5,000 heart attacks;

130,000 asthma attacks;

5,700 hospital and emergency room visits; and

540,000 days when people miss work and school

The EPA regulations, approved under President Obama, are designed to reduce emissions of mercury and other pollution up to 90 percent by requiring plant owners to install pollution control mechanisms. Energy companies oppose the regulations for being too costly. The lobbying campaign was initiated by the American Coalition for Clean Coal electricity (ACCCE), whose membership includes electric utilities such as Southern Company and American Electric Power, two of largest air-borne mercury polluters in the country.

A Google promotional document, Four Screens to Victory [PDF], describes Google’s involvement in the 2012 election cycle, and specifically highlights its role in garnering support for Inhofe’s proposal to abolish the Mercury and Air Toxics Standards:

“In the spring of 2012, the U.S. Senate was considering legislation critical to the clean coal industry. As the industry’s voice in Washington, the American Coalition for Clean Coal electricity (ACCCe) sought ways to mobilize grassroots supporters of the legislation across the country to make their voices heard in the nation’s capital. The bill that the Senate would vote on was not on newspaper front pages or leading nightly newscasts, s ACCCE needed to find creative ways to identify citizens who backed its position – and then needed a mechanism to connect those people with their U.S. Senators.”

A web version of Four Screens to Victory can be found on Google.com, however the mercury campaign case study is not included in that version.

The document describes how Google and New Media Strategies - since renamed MXM Social - worked together on the implementation of ACCCE’s lobbying plan:

“Social media marketing firm New Media Strategies (NMS) [now MXM] and Google implemented a groundbreaking click-to-call mobile advertising campaign on ACCCE’s behalf, connecting constituents with their U.S. Senators to support an amendment to stop regulation harmful to the clean coal industry. ACCCE’s campaign, which generated 3,000 phone calls to Senators over about two weeks, is the first time an issue advocacy organization has used mobile click-to-call advertising on Google to connect constituents to Senate offices at this scale.”

An inquiry to MXM confirms as much. In response to my questions, Ross Parman, MXM’s manager of insights and public affairs said,

The amendment supported by the click-to-call campaign was actually a resolution of disapproval under the Congressional Review Act. CRAs are a gambit that rarely succeed – I believe it has only worked once – and in this case came up short, 46-53. Our goal was to move key Senate targets, and that was highly successful. The majority of our targeted senators voted in favor of the CRA.”

The campaign garnered several PR awards for having effectively fused search, social media and Google’s “click-to-call technology” into what its participants are now heralding as ”the next progression in technology in the lobbying business.”

In response to our inquires, a source at Google told me that the company maintains a neutral stance when it comes to who uses their various platforms and for what purpose, especially on politically charged issues like US environmental policy. With the scale of clients and users Google needs to deal with, their politically neutral stance is understandable, and Google does have strict standards around using their platform for things clearly inappropriate to promote (i.e.. illegal drugs, sexual services, hate literature etc.).

However, in the case of ACCCE, MXM and their efforts to stop the regulation of deadly chemicals in our air, Google has shown no qualms for having engaged in the implementation of the campaign. Maybe it was too focused on the medium, and not enough on the message.

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scrubbed from mxm site?

Jeffrey A. Taylor

Strategist at MXM Social

Washington D.C. Metro AreaMarketing and Advertising

Previous

MXM Social

Education

Elizabethtown College

I have held five positions at MXM Social (formerly New Media Strategies) since 2008, and currently serve as a Strategist. Responsibilities include:

Social Brand Audits: Conduct and present social media SWOT audits for CPG, retail, corporate and B2B brands. Client feedback from Diageo Chateau & Estates, regarding a social strategy audit I conducted in 2012: “Your research on what makes a Facebook community successful & shareable was the best we’ve seen here”

Agency POV Publication: Facilitate knowledge sharing across agency by authoring POVs (Point-of-View documents) which break down the implications of emerging trends for both agency employees and current clients.

Facebook Strategy: Drove early adoption of Facebook as a service offering within the agency beginning with a community management role for 12 large corporate brands during 2008 and 2009. Now on the Strategy team, I combine content + paid media strategy to ensure social campaigns are delivering on clients' core business objectives.

Online Reputation Management: Implemented revised approach to Wikipedia, shifting from direct editing on behalf of clients to a consultative and advisory (training-based) service offering. Revision in service offering led to 200% increase in profitability on these accounts from 2011 to 2012. Spoke on ethical Wikipedia engagement at the 2012 PRSA Digital Impact Conference on a panel entitled “PR & Wikipedia – From Contention to Cooperation.”

Mobile Integration: Interface with mobile division, MXM Mobile, to advise on integration of Facebook Open Graph into clients' iOS/Android mobile apps.

RFP Response Strategy: Developed the social strategy concepts for 16 RFP response decks; regularly collaborate with Business Development team to provide strategic recommendations during pitch process and translate broad thoughts into concrete concepts outlined on slides.

Experience

MXM SocialStrategist

MXM Social

May 2012 – Present (2 years 1 month)United States

MXM SocialAssociate Strategist

MXM Social

July 2010 – May 2012 (1 year 11 months)

MXM SocialSenior Online Analyst

MXM Social

November 2009 – July 2010 (9 months)

MXM SocialCorporate Online Analyst

MXM Social

May 2008 – November 2009 (1 year 7 months)

MXM SocialCorporate Practice Intern

MXM Social

January 2008 – May 2008 (5 months)

===

<a href="http://thinkprogress.org/economy/2011/03/09/149408/koch-wikipedia-sock-puppet/">http://thinkprogress.org/economy/2011/03/09/149408/koch-wikipedia-sock-puppet/</a>

Last year, Koch Industries began employing New Media Strategies (NMS), an Internet PR firm that <a href="http://en.wikipedia.org/wiki/New_Media_Strategies">specializes</a> in “word-of-mouth marketing” for major corporations including Coca-Cola, Burger King, AT&T, Dodge and Ford. It appears that, ever since the NMS contract was inked with Koch, an NMS employee began editing the Wikipedia page for “Charles Koch,” “David Koch,” “Political activities of the Koch family,” and “The Science of Success” (a book written by Charles). Under the moniker of “MBMAdmirer,” NMS employees edited Wikipedia articles to <a href="http://en.wikipedia.org/w/index.php?title=Talk:David_H._Koch&diff=prev&oldid=411170214">distance</a> the Koch family from the Tea Party movement, to provide <a href="http://toolserver.org/%7Ebetacommand/UserCompare/MBMadmirer.html">baseless</a> comparisons between Koch and <a href="http://en.wikipedia.org/wiki/Wikipedia:Sockpuppet_investigations/MBMadmirer/Archive">conspiracy theories</a> surrounding George Soros, and to generally delete citations to liberal news outlets. After administrators flagged the MBMAdmirer account as a “sock puppet” — one of many fake accounts used to manipulate new media sites — a subsequent sock puppet <a href="http://en.wikipedia.org/wiki/Wikipedia:Sockpuppet_investigations/MBMadmirer/Archive">investigation</a> found that MBMAdmirer is connected to a number of dummy accounts and ones owned by NMS employees like <a href="http://nms.com/about/our-team/Jeff-Taylor">Jeff Taylor</a>.

Soren Dayton, a GOP operative and executive at New Media Strategies, is <a href="http://dyn.politico.com/printstory.cfm?uuid=48AFDC2A-E10F-4DC3-A8A9-15DBEBA3F8F2">reported</a> to be the contact for Koch Industries at NMS. Reached by phone yesterday by ThinkProgress, Dayton exclaimed, “I’m not going to talk about this, thanks,” before hanging up. Lyndsey Medsker, a senior account director for NMS, spoke to ThinkProgress today. She explained that NMS also maintains the Koch Industries Twitter page, Facebook page, and has an active team working on promoting Koch Industries in the comment section of blogs and news websites.

As ThinkProgress has <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/">reported</a>, the billionaire Koch brothers maintain contracts with over a dozen public relation firms and lobbying firms. Pushing back again recent scrutiny, the brothers have also <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/">relied</a> on a conservative media infrastructure owned by the Koch brothers or closely linked to them by way of their <a href="http://thinkprogress.org/2010/10/23/koch-meeting-journalists/">donor conferences</a>. We have documented how the Koch message machine has <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/">targeted</a> ThinkProgress and even <a href="http://thinkprogress.org/media/2011/03/03/147953/bloggers-kneel-to-koch/">placed</a> hit-pieces against a New Yorker journalist investigated the Kochs. But now it seems the Koch brothers are at work manipulating Wikipedia to polish their image.

===

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<h1 id="firstHeading" class="firstHeading">New Media Strategies</h1>

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<table class="infobox vcard" cellspacing="5" style=" width: 22em;"><caption class="fn org">New Media Strategies</caption><tbody><tr class=""><td colspan="2" class="logo" style=" text-align: center;"><a href="http://en.wikipedia.org/wiki/File:NMSLogoWhiteBk.png" class="image"><img src="/6fda386d-319d-5851-a729-4da59d0652ff.png"/></a></td></tr><tr class=""><th scope="row" style=" text-align: left;"><a href="http://en.wikipedia.org/wiki/Types_of_business_entity" title="Types of business entity">Type</a></th><td class="category"><a href="http://en.wikipedia.org/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr class=""><th scope="row" style=" text-align: left;">Industry</th><td class="category"><a href="http://en.wikipedia.org/wiki/Social_media" title="Social media">Social media</a>, <a href="http://en.wikipedia.org/wiki/Marketing" title="Marketing">marketing</a>, <a href="http://en.wikipedia.org/wiki/Public_relations" title="Public relations">public relations</a></td></tr><tr class=""><th scope="row" style=" text-align: left;">Founded</th><td class=""><a href="http://en.wikipedia.org/wiki/Washington,_DC" title="Washington, DC" class="mw-redirect">Washington, DC</a>

(1999)</td></tr><tr class=""><th scope="row" style=" text-align: left;">Headquarters</th><td class="adr"><a href="http://en.wikipedia.org/wiki/Arlington,_Virginia" title="Arlington, Virginia" class="mw-redirect">Arlington, Virginia</a>, <a href="http://en.wikipedia.org/wiki/USA" title="USA" class="mw-redirect">USA</a></td></tr><tr class=""><th scope="row" style=" text-align: left;">Key people</th><td class="agent"><a href="http://en.wikipedia.org/wiki/Pete_Snyder" title="Pete Snyder">Pete Snyder</a>, Founder</td></tr><tr class=""><th scope="row" style=" text-align: left;"><a href="http://en.wikipedia.org/wiki/Holding_company" title="Holding company">Parent</a></th><td class=""><a href="http://en.wikipedia.org/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith Corporation</a></td></tr><tr class=""><th scope="row" style=" text-align: left;">Website</th><td class=""><a rel="nofollow" class="external text" href="http://nms.com/">nms.com</a></td></tr></tbody></table>

New Media Strategies (NMS) is a <a href="http://en.wikipedia.org/wiki/Advertising_agency#Social_media_agencies" title="Advertising agency">social media agency</a> headquartered in <a href="http://en.wikipedia.org/wiki/Arlington,_Virginia" title="Arlington, Virginia" class="mw-redirect">Arlington, Virginia</a>. The company was founded in 1999 by <a href="http://en.wikipedia.org/wiki/Pete_Snyder" title="Pete Snyder">Pete Snyder</a>, and as of 2011 has 120 employees. NMS is known as one of the first companies to strictly focus on social media as a form of marketing communications,<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-beyersd-0">[1]</a> and is "the largest social media agency in the world" according to <a href="http://en.wikipedia.org/wiki/The_Washington_Post" title="The Washington Post">The Washington Post</a>.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-heath-1">[2]</a> It is a subsidiary of <a href="http://en.wikipedia.org/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith Corporation</a>, a Fortune 500 <a href="http://en.wikipedia.org/wiki/Media_conglomerate" title="Media conglomerate">media company</a> which acquired NMS in 2007.

<h2>Contents</h2>

[<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#" class="internal" id="togglelink">hide</a>] </div>

<ul>

<li class="toclevel-1 tocsection-1"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#History">1 History</a>

<ul>

<li class="toclevel-2 tocsection-2"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#Acquisition">1.1 Acquisition</a></li>

</ul>

</li>

<li class="toclevel-1 tocsection-3"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#Areas_of_business">2 Areas of business</a></li>

<li class="toclevel-1 tocsection-5"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#References">4 References</a></li>

<li class="toclevel-1 tocsection-6"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#External_links">5 External links</a></li>

</ul>

</td></tr></tbody></table>

<h2>[<a href="http://en.wikipedia.org/w/index.php?title=New_Media_Strategies&action=edit&section=1" title="Edit section: History">edit</a>] History</h2>

<a href="http://en.wikipedia.org/wiki/Pete_Snyder" title="Pete Snyder">Pete Snyder</a> founded New Media Strategies in 1999<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-washingtonianint-2">[3]</a> with $150,000 from his own savings, credit cards, and the investments of friends and family. The company initially operated from Snyder's <a href="http://en.wikipedia.org/wiki/Capitol_Hill" title="Capitol Hill">Capitol Hill</a> apartment before opening office space in <a href="http://en.wikipedia.org/wiki/Washington,D.C" title="Washington, D.C" class="mw-redirect">Washington, D.C</a>, and later moving its headquarters to Arlington, Virginia.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Hart-3">[4]</a> Drawing upon earlier experience in <a href="http://en.wikipedia.org/wiki/Political_poll" title="Political poll" class="mw-redirect">political polling</a> and <a href="http://en.wikipedia.org/wiki/Market_research" title="Market research">market research</a>, Snyder recognized that companies at the time lacked an understanding of how to interpret and respond to what was being said about them online—prompting him to establish the first Internet firm to offer online conversation analysis and real-time communications consultation to clients.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-washpost-4">[5]</a><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Javers-5">[6]</a> The business model was based on treating the Internet as "the world's largest focus group" and the company found its earliest business with film studios,<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Bond-6">[7]</a> soon counting <a href="http://en.wikipedia.org/wiki/The_Walt_Disney_Company" title="The Walt Disney Company">The Walt Disney Company</a>, <a href="http://en.wikipedia.org/wiki/American_Broadcasting_Company" title="American Broadcasting Company">ABC</a> and <a href="http://en.wikipedia.org/wiki/Burger_King" title="Burger King">Burger King</a> among its initial clients.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-washingtonianint-2">[3]</a><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Hart-3">[4]</a> In 2005, Washingtonian magazine listed it as one of the <a href="http://en.wikipedia.org/wiki/Baltimore-Washington_Metropolitan_Area" title="Baltimore-Washington Metropolitan Area" class="mw-redirect">Baltimore-Washington metropolitan area</a>'s "50 Great Places to Work".<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-washwk-7">[8]</a> Though it was created during the <a href="http://en.wikipedia.org/wiki/Tech_boom" title="Tech boom" class="mw-redirect">tech boom</a> of the late 1990's, NMS expanded in the years following this time period, being recorded by <a href="http://en.wikipedia.org/wiki/Inc.Magazine" title="Inc. Magazine" class="mw-redirect">Inc. Magazine</a>' as one of the "500 fastest growing private companies" in the <a href="http://en.wikipedia.org/wiki/United_States" title="United States">United States</a> in 2004, 2005 and 2006.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-inc7-8">[9]</a>

<h3>[<a href="http://en.wikipedia.org/w/index.php?title=New_Media_Strategies&action=edit&section=2" title="Edit section: Acquisition">edit</a>] Acquisition</h3>

In January 2007, New Media Strategies was acquired by <a href="http://en.wikipedia.org/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith Corporation</a>, a <a href="http://en.wikipedia.org/wiki/Fortune_500" title="Fortune 500">Fortune 500</a> firm traditionally known for its <a href="http://en.wikipedia.org/wiki/Publishing" title="Publishing">publishing</a> and <a href="http://en.wikipedia.org/wiki/Broadcasting" title="Broadcasting">broadcasting</a> holdings. Snyder remained as CEO.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Adler-9">[10]</a> At the time of the acquisition, a portion of the proceeds were set aside in an employee stock pool, which appreciated to $2.5 million and in 2010 was paid out to employees who had remained at the company for three years.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-bedard-10">[11]</a> The <a href="http://en.wikipedia.org/wiki/New_York_Post" title="New York Post">New York Post</a> described this profit-sharing arrangement as atypical in the advertising industry,<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-tharp-11">[12]</a> as acquisitions of this nature do not traditionally involve compensation of non-executive employees.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-patel-12">[13]</a>

<h2>[<a href="http://en.wikipedia.org/w/index.php?title=New_Media_Strategies&action=edit&section=3" title="Edit section: Areas of business">edit</a>] Areas of business</h2>

Structured as an <a href="http://en.wikipedia.org/wiki/Advertising_agency" title="Advertising agency">agency</a>, NMS primarily operates as a <a href="http://en.wikipedia.org/wiki/Consultant" title="Consultant">consultant</a> which "helps firms develop marketing strategies for social media", according to <a href="http://en.wikipedia.org/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a>.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-wsj1-13">[14]</a> The company specialized early on in measuring and participating in online discussion surrounding <a href="http://en.wikipedia.org/wiki/Hollywood" title="Hollywood">Hollywood</a> films, and an entertainment division of the organization has since coordinated online public relations campaigns for <a href="http://en.wikipedia.org/wiki/NBC" title="NBC">NBC</a> and other broadcast television networks.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-NBC-14">[15]</a> A public affairs division<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Hart-3">[4]</a> has included political and news media clients such as the <a href="http://en.wikipedia.org/wiki/Fred_Thompson" title="Fred Thompson">Fred Thompson</a> <a href="http://en.wikipedia.org/wiki/Fred_Thompson_presidential_campaign,_2008" title="Fred Thompson presidential campaign, 2008">presidential campaign</a><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-15">[16]</a> and <a href="http://en.wikipedia.org/wiki/C-SPAN" title="C-SPAN">C-SPAN</a>,<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-stirland-16">[17]</a> and a corporate practice represents restaurant chains, retailers and companies within the <a href="http://en.wikipedia.org/wiki/Consumer_packaged_goods" title="Consumer packaged goods" class="mw-redirect">consumer packaged goods</a> industry.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-Hart-3">[4]</a>

NMS advised the <a href="http://en.wikipedia.org/wiki/National_Football_League_Players_Association" title="National Football League Players Association">National Football League Players Association</a> during the <a href="http://en.wikipedia.org/wiki/2011_NFL_lockout" title="2011 NFL lockout">2011 NFL lockout</a>, producing a video advertisement and an online petition entitled "Let Us Play", which addressed the threat of an expiring <a href="http://en.wikipedia.org/wiki/Collective_bargaining_agreement" title="Collective bargaining agreement" class="mw-redirect">collective bargaining agreement</a> between the league and its players. A broadcast television network refused to air the ad, prompting news media to draw attention to the video on <a href="http://en.wikipedia.org/wiki/YouTube" title="YouTube">YouTube</a>.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-cbs-17">[18]</a> NFL players began to use the <a href="http://en.wikipedia.org/wiki/Hashtag#Hashtags" title="Hashtag">hashtag</a> "#letusplay" when discussing the campaign on Twitter,<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-lockout-18">[19]</a> and it became the subject of media coverage for its use of online media instead of traditional media as a means of <a href="http://en.wikipedia.org/wiki/Advocacy" title="Advocacy">advocacy</a>.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-yahoosp-19">[20]</a><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-hp-20">[21]</a> The company also engages in organizational training. It hosted a "social media day" at the <a href="http://en.wikipedia.org/wiki/New_York_Stock_Exchange" title="New York Stock Exchange">New York Stock Exchange</a> on November 3, 2011,<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-nyse-21">[22]</a> which was held to teach members of corporations traded on the exchange how to be more effective in using <a href="http://en.wikipedia.org/wiki/Social_networks" title="Social networks" class="mw-redirect">social networks</a> such as <a href="http://en.wikipedia.org/wiki/Facebook" title="Facebook">Facebook</a>, Twitter and <a href="http://en.wikipedia.org/wiki/LinkedIn" title="LinkedIn">LinkedIn</a> for public communication.<a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_note-ny-22">[23]</a>

<ul>

<li><a href="http://en.wikipedia.org/wiki/Advertising_agency#Social_media_agencies" title="Advertising agency">Advertising agency</a></li>

<li><a href="http://en.wikipedia.org/wiki/Meredith_Corporation" title="Meredith Corporation">Meredith Corporation</a></li>

</ul>

<h2>[<a href="http://en.wikipedia.org/w/index.php?title=New_Media_Strategies&action=edit&section=5" title="Edit section: References">edit</a>] References</h2>

<li id="cite_note-beyersd-0"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-beyersd_0-0">^</a> Beyers, Dan (28 October 2011). <a rel="nofollow" class="external text" href="http://www.washingtonpost.com/business/capitalbusiness/editors-note-in-the-digital-age-the-revolution-is-all-around-us/2011/10/25/gIQAXD7mQM_story.html">"Editor’s note: In the digital age, the revolution is all around us"</a>. The Washington Post. Retrieved 14 December 2011.</li>

<li id="cite_note-heath-1"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-heath_1-0">^</a> Heath, Thomas (23 October 2011). <a rel="nofollow" class="external text" href="http://www.washingtonpost.com/business/capitalbusiness/capital-buzz-chloraseptic-inventor-offers-remedy-for-school/2011/10/20/gIQAJC2EAM_story.html">"Capital Buzz"</a>. The Washington Post. Retrieved 14 December 2011.</li>

<li id="cite_note-washingtonianint-2">^ <a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-washingtonianint_2-0">a</a> <a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-washingtonianint_2-1">b</a> Adelman, Ken (1 October 2006). <a rel="nofollow" class="external text" href="http://www.washingtonian.com/print/articles/11/155/1658.html">"Arlington's New Media Strategies: Interview With Peter Snyder"</a>. Washingtonian. Retrieved 11 July 2011.</li>

<li id="cite_note-Hart-3">^ <a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Hart_3-0">a</a> <a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Hart_3-1">b</a> <a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Hart_3-2">c</a> <a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Hart_3-3">d</a> Hart, Kim (28 January 2007). <a rel="nofollow" class="external text" href="http://www.washingtonpost.com/wp-dyn/content/article/2007/01/28/AR2007012801032.html">"Tracking Who's Saying What About Whom"</a>. The Washington Post: pp. D01. Retrieved 14 December 2011.</li>

<li id="cite_note-washpost-4"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-washpost_4-0">^</a> Heath, Tom (11 August 2008). <a rel="nofollow" class="external text" href="http://voices.washingtonpost.com/washbizblog/2008/08/one_of_my_favorite_business.html">"Value Added: A Pioneer in Consumer Communication"</a>. The Washington Post. Retrieved 11 July 2011.</li>

<li id="cite_note-Javers-5"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Javers_5-0">^</a> Javers, Eamon (October 2000). "The Next Network". Washington Business Forward.</li>

<li id="cite_note-Bond-6"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Bond_6-0">^</a> Bond (21 March 2003). <a rel="nofollow" class="external text" href="http://business.highbeam.com/2012/article-1G1-99619005/new-media-taps-internet-power-firm-eyes-ears-movie">"New Media taps Internet power; Firm is 'eyes, ears' for movie studios regarding online buzz"</a>. The Hollywood Reporter. Retrieved 14 December 2011.</li>

<li id="cite_note-washwk-7"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-washwk_7-0">^</a> <a rel="nofollow" class="external text" href="http://www.washingtonian.com/articles/businesscareers/2162.html">"Great Places to Work: Who's Best"</a>. Washingtonian Magazine. 1 November 2005. Retrieved 14 December 2011.</li>

<li id="cite_note-inc7-8"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-inc7_8-0">^</a> <a rel="nofollow" class="external text" href="http://www.inc.com/news/briefs/200701/0111media.html">"Inc. 500 Company Acquired by Media Firm"</a>. Inc. Magazine. 11 January 2007. Retrieved 7 December 2011.</li>

<li id="cite_note-Adler-9"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-Adler_9-0">^</a> Adler, Neil (10 January 2007). <a rel="nofollow" class="external text" href="http://www.bizjournals.com/washington/stories/2007/01/08/daily29.html">"New Media Strategies sold to Meredith"</a>. Washington Business Journal. Retrieved 6 November 2008.</li>

<li id="cite_note-bedard-10"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-bedard_10-0">^</a> Bedard, Paul (26 July 2010). <a rel="nofollow" class="external text" href="http://www.usnews.com/news/blogs/washington-whispers/2010/07/26/loyalty-pays-100000-at-dc-marketing-firm">"Loyalty Pays at D.C. Marketing Firm"</a>. U.S. News & World Report. Retrieved 12 July 2011.</li>

<li id="cite_note-tharp-11"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-tharp_11-0">^</a> Tharp, Paul (30 July 2010). <a rel="nofollow" class="external text" href="http://www.nypost.com/p/news/business/ad_boss_hares_good_fortune_with_lGE66AMIir8Dw6OiIyeGzM">"Ad Boss Shares Good Fortune with Staff"</a>. New York Post. Retrieved 12 July 2011.</li>

<li id="cite_note-patel-12"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-patel_12-0">^</a> Patel, Kunur (28 July 2010). <a rel="nofollow" class="external text" href="http://adage.com/article/digital/media-strategies-staff-cash-2007-meredith-deal/145157/">"Agency Chief Gets Earn-out, Spreads Wealth to Employees"</a>. Advertising Age. Retrieved 12 July 2011.</li>

<li id="cite_note-wsj1-13"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-wsj1_13-0">^</a> <a rel="nofollow" class="external text" href="http://online.wsj.com/article/APd76fc8575b86477e8bd6c95b9ee66aa7.html#articleTabs%3Darticle">"NoVa CEO to ring opening bell on NYSE"</a>. The Wall Street Journal. 3 November 2011. Retrieved 8 December 2011.</li>

<li id="cite_note-NBC-14"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-NBC_14-0">^</a> Burkitt, Laurie (15 June 2009). <a rel="nofollow" class="external text" href="http://www.forbes.com/2009/06/15/nbc-new-media-strategies-leadership-cmo-network-nbc.html">"NBC Tips An Ear To Web Chatter"</a>. Forbes. Retrieved 12 December 2011.</li>

<li id="cite_note-15"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-15">^</a> Skalka, Jennifer (6 June 2007). <a rel="nofollow" class="external text" href="http://web.archive.org/web/20080804044811/http://hotlineblog.nationaljournal.com/archives/2007/06/post_217.html">"Who's With Fred? A Look At Thompson's Web Team"</a>. National Journal. Retrieved 14 December 2011.</li>

<li id="cite_note-stirland-16"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-stirland_16-0">^</a> Lai Stirland, Sarah (24 August 2008). <a rel="nofollow" class="external text" href="http://www.wired.com/threatlevel/2008/08/gadgetry-at-the/">"Gadgetry at The Democratic National Convention"</a>. Wired Magazine. Retrieved 12 July 2011.</li>

<li id="cite_note-cbs-17"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-cbs_17-0">^</a> Brown, Maury (31 January 2011). <a rel="nofollow" class="external text" href="http://www.forbes.com/sites/sportsmoney/2011/01/31/black-eye-cbs-rejects-nfl-players-union-ad-before-super-bowl/">"Black Eye? CBS Rejects NFL Players Union Ad Before Super Bowl"</a>. Forbes. Retrieved 9 December 2011.</li>

<li id="cite_note-lockout-18"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-lockout_18-0">^</a> Thomaselli, Rich (26 January 2011). <a rel="nofollow" class="external text" href="http://adage.com/article/news/nfl-lockout-battle-pro-players-turn-social-media/148510/">"NFL Players Association Breaks Spot in Battle With League"</a>. Advertising Age. Retrieved 8 December 2011.</li>

<li id="cite_note-yahoosp-19"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-yahoosp_19-0">^</a> Farrar, Doug (2 February 2011). <a rel="nofollow" class="external text" href="http://sports.yahoo.com/nfl/blog/shutdown_corner/post/NFLPA-makes-Let-It-Air-ad-after-Let-Us-Play-?urn=nfl-316125">"NFLPA makes ‘Let It Air' ad after ‘Let Us Play' is refused"</a>. Yahoo! Sports. Retrieved 9 December 2011.</li>

<li id="cite_note-hp-20"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-hp_20-0">^</a> Klopman, Michael (3 February 2011). <a rel="nofollow" class="external text" href="http://www.huffingtonpost.com/2011/02/03/nflpas-let-it-air-ad-unio_n_817914.html">"NFLPA's 'Let It Air' Ad: Union Creates Follow-Up Commercial"</a>. Huffington Post. Retrieved 9 December 2011.</li>

<li id="cite_note-nyse-21"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-nyse_21-0">^</a> <a rel="nofollow" class="external text" href="http://exchanges.nyx.com/new-york-stock-exchange/nyse-euronext-and-new-media-strategies-partner-first-ever-%25E2%80%259Csocial-media-day%25E2%80%259D">"Social Media Day at NYSE"</a>. The Bell (NYSE Euronext). 3 November 2011. Retrieved 9 December 2011.</li>

<li id="cite_note-ny-22"><a href="http://en.wikipedia.org/wiki/New_Media_Strategies#cite_ref-ny_22-0">^</a> Riffee, Mark (4 November 2011). <a rel="nofollow" class="external text" href="http://www.wired.com/epicenter/2011/11/nyse-same-page-ows/all/1">"NYSE Tries to Get on Same Social Media Page as #OWS"</a>. Wired Magazine. Retrieved 9 December 2011.</li>

</ol>

</div>

<h2>[<a href="http://en.wikipedia.org/w/index.php?title=New_Media_Strategies&action=edit&section=6" title="Edit section: External links">edit</a>] External links</h2>

<ul>

<li><a rel="nofollow" class="external text" href="http://www.nms.com/">Official website</a></li>

<li><a rel="nofollow" class="external text" href="http://www.washingtonpost.com/wp-dyn/content/article/2007/01/28/AR2007012801032.html">Washington Post 2007 profile</a></li>

</ul>

----

Soren Dayton works at New Media Strategies, an innovative social media and PR firm in the Washington, D.C., area. Soren’s client work involves primarily political and corporate campaigns in which new media and new forms of organizing are central to either the campaign or its opponents. Soren joined NMS from John McCain‘s presidential campaign, where he worked on the delegate team, in addition to pinch-hitting on a number of communication functions.

Prior to the McCain campaign, Soren worked as a political and strategy consultant for a variety of domestic and international clients. He has also worked on Capitol Hill, campaigns, and for a software company that he helped start. Soren graduated with a BA in Anthropology and Math from the University of Chicago.

http://www.politico.com/arena/bio/soren_dayton.html