Conceptual Blending
[Dave Snowden]
- You make a decision based on the first fit pattern match privileged on your most recent experiences
- This is the thing called Conceptual Blending
- You actually scan 5% of the data that causes this trigger of memories of your own experience
- Things that you were taught; things you've heard from other people in narrative form
- You blend that together and you come up with a unique form of action
- That's how you will make decisions
[The Way We Think (2003)]
- The theory of conceptual blending is already widely known in laboratories throughout the world
- In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition - the functions in which the human mind most closely resembles a computer
- But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind
- Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society
- A child's entire development consists of learning and navigating these blends
- The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us.