PRUB

PRUB thinking is described in Phil Driver's book "Validating Strategies"

The model is simple and intuitive:

Organisations initiate Projects which deliver Results.

Users use the results and so achieve Benefits.

If your project produces results that are never used then there can be no benefit. You'd better do something else or find ways to use the results you've created.

Unused Results are described as ORPHANED. It is possible that orphaned results may be usable by another project that itself creates usable results that can

In his second book "OpenStrategies Commissioning" Phil shows how PRUB thinking can be applied to purchasing or commissioning of services to link contracts and rewards to benefits while maintaining appropriate awareness of who is and can be accountable for what.