Open in TheBrain

Tradwife Tradition


TRIFECTA

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MMA 9 26

Traditional conservatism or "traditional" families: Right-wing media are divided over the White House plan to give stay-at-home parents $9,000

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an 9 26

'Loyalty to God': Former MAGA 'tradwife' unravels her 'religious psychosis'

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AN 7 26

'Dead inside': Tradwives realize their horrible mistake too late - Alternet.org

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RWW

02/05/2026

by

Kyle Mantyla

President Donald Trump kicked off Thursday’s National Prayer Breakfast in wild fashion, attacking conservative, Christian Rep. Chip Roy (R-TX), libertarian gadfly Thomas Massie (R-KY), and, of course, the Democratic Party.

When “Prayer” Becomes a Trump Rally.

Donald Trump may not have been the first president to believe in conspiracy theories, but he was definitely the first candidate whose election was fueled by pandering to those who do.

The more the president tries to defend his desire for a taxpayer-financed payout, the worse his position appears.

The National Park Service has removed visitor brochures from the Medgar & Myrlie Evers Home National Monument. Among the anticipated changes? No longer calling his murderer a “racist.”

Sex, lies, and audiotape—and the hypocrisy of the trad lifestyle project.

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RWW

12/18/2025

by

Kyle Mantyla

Bongino told colleagues more than a week ago that he would not be returning to Washington headquarters this year, according to people familiar with the matter.

The billionaire president’s delivery grew frantic as his speech on the economy wore on, ending with him practically shouting.

He says he did “some very bad things.” But in Trumpworld, that’s a plus.

The president has tried to minimize their friendship, but documents and interviews reveal an intense and complicated relationship. Chasing women was a game of ego and dominance. Female bodies were currency.

State partners with Turning Point USA to form clubs in every Tennessee school.

Katie Miller, the wife of Trump henchman Stephen Miller, is trying to reinvent herself as a squeaky-clean model for MAGA women. People who knew her growing up saw someone far different.

The president’s obsession with self-aggrandizement and self-glorification is pitiful, and it’s getting worse.

The judges rejected a Christian Nationalist curriculum that downplayed systemic racism, spread election lies, and pretended the Bible was history.

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an 10 25

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MMA

####Right-wing media are poised to escalate attacks on women as MAGA cracks emerge}:

As MAGA begins to fracture, elements of the coalition may seek to rally behind anti-feminism

Special ProgramsAbortion Rights & Reproductive Health

Written by John Knefel

Published 12/10/25

The right-wing media and policy ecosystem appears poised to escalate its attacks on the basic rights of women as a weakened President Donald Trump lurches toward the end of the first year of his second term. The campaign to roll back decades of material gains for women is coming from both the gutter sexists and the would-be high-brow elements of the conservative media world, and it could serve as a rallying point for an increasingly fractured MAGA movement.

Perhaps no event better exemplifies this trend than a recent hire by The Heritage Foundation, which has been in crisis for months after its president, Kevin Roberts, defended a friendly interview Tucker Carlson conducted with white nationalist streamer Nick Fuentes.

On the back of that scandal, which Roberts seems to have made worse with every attempt at cleaning it up, Heritage has now brought on Boise State University professor and anti-feminist crusader Scott Yenor to head up its B. Kenneth Simon Center for American Studies. As conservative pundit Henry Olsen notes at The Atlantic, the decision “poses serious questions about the institution’s beliefs concerning the equality of women in the workplace and perhaps even as citizens.”

New Heritage hire pushes birth control restrictions and rollbacks to the Civil Rights Act

Olsen runs through some of Yenor’s lowlights, including pushing for laws that would let businesses “support traditional family life by hiring only male heads of households, or by paying a family wage,” and his belief that “governments should be allowed to prepare men for leadership and responsible provision, while preparing women for domestic management and family care.”

Yenor has repeatedly attacked the Civil Rights Act — a distressingly common phenomenon in conservative media — telling a Mother Jones reporter that the landmark 1964 law “made it impossible and, in fact, suspect to treat men and women differently.” Yenor’s opposition to the law extends to racist grievances too. A blog he co-wrote argues that “the 1964 Civil Rights act, and especially its administrative and jurisprudential offspring, have warped American law and culture and traded one set of racial preferences for another.”

Heritage’s decision to bring Yenor on has generated significant support from right-wing media, suggesting that he’s more of an opening salvo than a random misfire.

Fellow Heritage staffer Emma Waters wrote that it was a “huge win for@Heritage to have Scott on board, and I'm glad he's here.” Her colleague Genevieve Wood reacted to The Atlantic article by writing: “The entire premise of this piece is invalid and disingenuous.” Anti-civil rights activist Chris Rufo argued: “Scott's idea that private companies should be able to prioritize hiring married men with families is completely within the bounds of reasonable debate, and, in fact, it's absurd that individuals cannot hire whomever they want in their own companies, with their own money.” (The Civil Rights Act prohibits employment discrimination based on sex and other characteristics.)

The campaign to roll back decades of material gains for women is coming from both the gutter sexists and the would-be high-brow elements of the conservative media world

Given Yenor’s recent output at Heritage — his author page currently hosts two pieces of writing — The Atlantic’s premise doesn’t seem invalid in the least. An October 29 blog headlined “RFK Should Grill the Pill” argues that Health and Human Services Secretary Robert F. Kennedy Jr. should consider imposing restrictions on hormonal contraceptives and that his seeming reluctance to do so is “to the detriment of women across the country.” Yenor and his co-author write that the “proliferation of the birth control pill since the 1960s has fostered a number of grave consequences for our society: hook-up culture, delayed marriage, and the destruction of the nuclear family.”

The blog is hardly the first time Heritage has gone after birth control. Roberts took aim at the pill in his own book, writing: “In the case of contraceptives, we are a society remade according to a research agenda set by the Party of Destruction.” As Media Matters previously reported, Heritage’s sprawling presidential transition effort, Project 2025, “suggests restoring Trump-era ‘religious and moral exemptions to the contraceptive mandate’ through the Affordable Care Act that would allow employers to deny coverage.” A separate Media Matters analysis found that at least 34 of Project 2025’s partner organizations “have spread misinformation about contraceptive methods or championed limiting access to contraception, largely on religious grounds.”

Myths about the supposed dangers of birth control have found purchase in social media and podcasts as well. By early 2024, right-wing influencers spreading misinformation about birth control on TikTok had racked up millions of views. Now, some elements of the Make America Healthy Again movement — which is closely associated with Kennedy — are turning against hormonal contraceptives, illustrated by prominent MAHA podcaster Alex Clark referring to birth control as “poison.” The rejection of safe and proven forms of health care extends to so-called tradwife influencers, who have advised young women to embrace not only a far-right definition of proper gender roles, but also “a general distrust of the government and modern medicine.” One prominent tradwife figure used social media to spread “anti-trans bigotry, opposition to sending women to college at 18, and disturbing messages like ‘any wife who denies her husband intimacy is acting against her marriage.’”

Right-wing media figures urge women to leave the workforce

Yenor’s other piece at Heritage argues that prohibiting single-sex education at the Virginia Military Institute and beyond has harmed the school and society at large, suggesting that sex segregation in schools can “be wholesome per se, serving the innate differences between men and women and their somewhat different social destinies.” Elsewhere, Yenor’s writing details those “somewhat different social destinies" a bit more clearly; as Olsen noted at The Atlantic, Yenor has argued: “​​The Mrs. Degree, with additional credentialing for work, is all you want by graduation day.”

The position that women should largely, or perhaps entirely, eschew careers has become increasingly normalized in right-wing media. The late Charlie Kirk — who also railed against the Civil Rights Act — told a young woman with ambitions to be a surgeon that between her career and a potential family, “you’re going to have to choose which one matters more.” On the off chance his advice wasn’t clear, he added: “There are a lot of successful, 35-year-old orthopedic surgeons that have cats, and not kids, and they’re very miserable."

Not only do many right-wing media figures want women to exit the workforce — they also want to make it much more difficult for them to leave a failing marriage.

Not only do many right-wing media figures want women to exit the workforce — they also want to make it much more difficult for them to leave a failing marriage. Conservative pundits have attacked no-fault divorce, seeking to reduce women to a second class status and exposing them to greater risk of violence from their husbands.

And over the last year, and especially following Republican losses in November, right-wing media figures have called into question the very right of women to exist as political agents. Fox anchor Martha MacCallum reacted to women voting for Democrats by saying: “I find that very frightening.” Similarly, Newsmax host Rob Schmitt told his audience that “young women in this country have become a very scary demographic.” This impulse is expressed in its most extreme variation by Fuentes, who said that if he were president: “I would just take away the right to vote for tons of people. Women for sure.”

Yenor’s new role at Heritage suggests that the larger right-wing media broadside against feminist gains is likely to intensify, as conservative pundits look to restore long-outdated forms of gender domination. Largely agreed upon pillars of social life in the United States — like the Civil Rights Act and relatively open access to birth control — are now contested fronts in the so-called culture wars, and Heritage is helping to provide the ammunition.

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AN 8 25

'My brain was breaking': Former right-wing tradwife blasts 'abusive male power'


no lnx

Why Republicans worship Trump as their sick and twisted role model

(REUTERS)

Thom HartmannJuly 20, 2025

James Carville recently suggested that Democrats need to do more to reach out to young men, as though pandering to testosterone-fueled grievance and entitlement is the key to winning elections. Let’s be blunt: that’s a bull----, dead-end strategy that risks ratifying the very worst elements of a crisis in masculinity that’s corroding our politics, poisoning our culture, and endangering our democracy.

And it’s coming from the top, down.

Donald Trump is an adjudicated rapist, according to the judge in his case. A New York jury found him liable for sexually assaulting E. Jean Carroll in a civil case, and he’s remained unapologetic. Then he moved straight to pardoning other men in his orbit, even convicted ones like Roger Stone and a rapper with a history of alleged sexual assault. And now he’s telling us to stop talking about Jeffrey Epstein.

Epstein wasn’t an outlier: he was a prototype. A predator who operated in plain sight, protected by the powerful, and normalized by the elite. His crimes weren’t hidden; they were ignored, downplayed, and rationalized until they became impossible to deny.

The recent revelations about the scope of his network, and the prominent men it touched, show how deeply entrenched rape culture is not just at the fringes of politics, but at its very core.

Trump pardoned multiple anti-abortion criminals as well as Ross Ulbricht, who ran the world’s most notorious market for illicit drugs (that some allege could also have been used for human trafficking); Trump's administration apparently helped free Andrew and Tristan Tate, rightwing influencers accused of rape in Romania, from prison in that country, so they could return to America to help promote the GOP to their young male followers.

Rape culture isn’t just at the top; it’s everywhere, especially in the digital spaces young men inhabit. Pornography has become the de facto sex education for millions of boys. A ten‑year‑old with a smartphone has unfettered access to violent, misogynistic content that normalizes coercion and degradation.

This isn’t just a parental issue, it’s a cultural emergency. This content is shaping how an entire generation understands sex, power, and consent.

And Trump’s “best friend” Epstein was an avatar of that twisted worldview.

Trump and Epstein were reportedly best buds for years, partying together, traveling together on Epstein’s private jet, enjoying the same grotesque perks of unchecked wealth.

Both political parties have brushed shoulders with predators, but only one is building a platform that protects them by law. Virtually every Republican in the House of Representatives just voted to conceal the information about Epstein our government currently has.

And now, Elon Musk echoes that same ideology with a techno-eugenic twist, building a brood while normalizing control over women’s bodies in the name of “saving civilization.”

Musk is openly using white women as baby incubators. Musk has fathered at least 14 children with four different women. He’s talked openly about a global “underpopulation crisis” and described his mission to produce a “legion-level” brood of children before the apocalypse. He’s recruited mothers via X, and allegedly dangled millions in hush-money deals. This isn’t family values: it’s eugenic breeding with a Big Daddy tint.

That’s also largely what the so‑called “Tradwife” movement is selling. On social media and in right-wing circles, we’re seeing a resurgence of the Traditional Wife persona; it’s not really about choice or liberty as they try to sell it, but hierarchy. White women are expected to go “back to the kitchen and bedroom,” producing more white babies in a panic about the “browning” of America.

This fixation on race and reproduction mirrors the same “Great Replacement Theory” rhetoric promoted on Fox “News” and other rightwing outlets that fed the Charlottesville rally and inspired mass murderers in Las Vegas, Buffalo, and El Paso.

From Trump saying, “If Hillary Clinton can’t satisfy her husband what makes her think she can satisfy America?” to telling Esquire Magazine that “arm candy” is essential for a successful businessman (“You know, it doesn’t really matter what [the media] write as long as you’ve got a young and beautiful piece of ass”) to sarcastically calling Kamala Harris “a beautiful woman,” our president has long made clear his thoughts on the role of women.

JD Vance has similarly pushed the tradwife meme, arguing that:

“I think that we should fight for the right of every American to live a good life in the country they call their own, to raise a family and dignity on a single middle-class job.”

That “single” job is the key; he’s not talking about economic advancement in the middle class but, rather, pitching the idea that dad should work and mom should stay home to cook, clean, and attend to the kids.

And, like in the 1950s and before, it’s all undergirded by state violence. Jessica Valenti writes with clarity and horror at her Abortion Every Day Substack, documenting how Red states are now arresting women for miscarriages and far, far worse is on the horizon.

Law enforcement officers in Red states are now interrogating women who seek care for pregnancy complications, Republican Attorneys General are demanding records of miscarriages and abortions even from Blue states, and doctors are afraid to treat women in crisis, leading to a doubling in the use of blood transfusions (women almost bleeding to death) in Texas since they passed their draconian abortion ban. It’s deliberate, and it’s escalating.

And now Republicans in Congress and the states are openly talking about bringing back enforcement of the Comstock Act of 1873, the Victorian-era law banning not just abortion but contraception and obscene materials, as I wrote about in The Cold Dead Hand of Anthony Comstock.

Meanwhile, the fetal personhood movement backed by Trump and Vance is becoming mainstream. As vice president, J.D. Vance spoke at the 2025 March for Life rally, declaring “I want more babies in the United States of America” and aligned himself with the GOP’s agenda of fetal personhood, a policy that could make IVF, contraception, and even most miscarriage treatment illegal.

This is a deliberate, systemic reinforcement of toxic masculinity, an ideology of power, control, and domination.

It shows up in incel forums, Proud Boys gatherings, Andrew Tate videos, and in the halls of Congress. It’s being sold to young men as an antidote to their anxieties, be they economic, social, or existential.

From Mar-a-Lago to Manhattan’s Upper East Side, rape culture isn’t fringe: it’s the foundation. And it’s a lie.

Some Republicans will pretend to claim that they just want to return America to the Leave It To Beaver world of June Cleaver, the happy homemaker of 1960s TV. What they don’t like to point out, though, is that in the 1960s most women didn’t have much of a choice.

When Republicans say that your grandmother stayed with your grandfather and should be your role model, they fail to point out that women three generations ago really had few choices unless they were independently wealthy.

Employers could refuse to hire women because of their gender as recently as 1964; home sellers and real estate agents could refuse to sell a house to women up until 1974; it wasn’t until 1988 that the law said landlords could no longer refuse to rent to women. Spousal rape wasn’t criminalized until 1993.

When Louise and I got married in 1972, she couldn’t get a credit card or sign a mortgage without the signature of me, her brother, or her father. She couldn’t serve on a jury, get a no-fault divorce, or enroll in an Ivy League college. And if she’d had an unwanted pregnancy, she’d be out of luck until 1973’s Roe v Wade decision.

In 20 states, Republicans have succeeded in removing from women one of the most important options that allow them to stay in the workplace: abortion of an accidental or unwanted pregnancy. Now they’re going after birth control. And their war on DEI is just another aspect of their war on their own women, as white women are the main beneficiaries of the DEI programs Republicans are demanding corporations and government agencies end.

Republicans are even working hard on ending no-fault divorce: as Vance said, women should stay home and serve their husbands even when those men are physically or emotionally abusive.

They ignore the reality of an 8 to 16 percent decrease in female suicides after states enacted no-fault divorce laws, a roughly 30 percent decrease in intimate partner violence, and a 10 percent drop in women murdered by their partners. Or maybe they just don’t care.

Republican legislators are also pushing back hard against equal-pay-for-equal-work laws, calling such efforts DEI, again arguing that women shouldn’t be on the job in the first place.

These are all aspects of a crisis of masculinity and rape culture that Republicans are exploiting to the detriment of both women and the men who’re buying their perverted siren song.

Thus, Democratic consultants’ calls to “reach out” to young men without challenging these ideas are dangerous. They can be interpreted as code for validation, not transformation.

What we need instead is a redefinition of masculinity: strength defined by compassion, power defined by service, leadership defined by respect.

And there are real exemplars out there.

Look at former Sen. Jon Tester, Montana farmer and Marine vet, who fights for working families without preening bravado. Look at former President Joe Biden — yes, him — who has comforted grieving mothers and lent moral clarity and empathy where so many others have failed. Look at single fathers, teachers, firefighters, nurses, community organizers: men who show up because they care, not to conquer.

True masculinity uplifts. It nurtures. It protects without demeaning. It leads with humility. It affirms the full humanity of women.

That’s the kind of man worth celebrating and inviting young men to be. Not the guy who calls himself a “legion” builder, or hustles violent porn on the internet and brags of his conquests on YouTube, or thinks women exclusively belong at home to “raise the babies.”

Democrats shouldn’t pander to wounded pride. They shouldn’t validate grievance or reinforce entitlement. They should, instead, challenge men to grow up; to become allies in a fight for justice, equality, and democracy.

Redefining masculinity isn’t a side project: it’s central to reclaiming our national soul.

Let Republicans hold up Trump, Musk, and Tate as their sick, twisted role models. Democrats should amplify the real men: the compassionate, the just, the fierce protectors of freedom and equality.

Let’s reject the calls coming from multiple corners to “reach out” to codes of rape culture. Instead, let’s lead the way to a future where strength means service, power means accountability, and freedom means equality for everyone.

NOW READ: Donald Trump Jr. gets the revolting last word

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rww June 17, 2024

Judging from the first two days of the event, it would be hard to call this a youth movement. Saturday morning, I attended a breakout session headlined by voter registration activist Scott Presler. There were about 50 or 60 people in the room, virtually all well over 40. When Presler opened the floor for a Q&A, the first questioner said he was 77 years old.

Far-right figures Chaya Raichik and Charlie Kirk both said they plan to “outbreed the left” this week by having more children than liberals and raising them to have right-wing views.

Cashing in as a “cancel culture” martyr is getting harder, so attention addicts have to get more extreme.

MyPillow CEO and election-denier Mike Lindell told conservatives this weekend he was going to deputize them as part of “God’s plan” for former President Donald Trump’s Election Day victory.

Burns made the remarks on a show hosted by Jesse Lee Peterson, who has repeatedly said allowing women to vote was a mistake.


sTUDY: Tradwife influencers are quietly spreading far-right conspiracy theories

A Media Matters analysis found interacting with tradwife videos on TikTok led to a deluge of conspiratorial content

WRITTEN BY OLIVIA LITTLE

RESEARCH CONTRIBUTIONS FROM CARLY EVANS, CHLOE SIMON & AUDREY MCCABE

PUBLISHED 05/01/24 10:55 AM EDT

TikTok’s “For You” page recommendation algorithm propels users who interact with “tradwife” content — which promotes “traditional values” and rigid gender roles — down far-right conspiracy theory rabbit holes.

Media Matters coded and analyzed 327 recommended videos after exclusively interacting with tradwife content and documented what happened. We found TikTok’s recommendation algorithm rapidly populated our FYP with conspiracy theory content and fearmongering, which made up nearly one-third of all videos served to the FYP.

Jump to section

To be considered a “tradwife influencer” according to our criteria, a creator had to have a minimum of 20,000 followers, self-identify as a “tradwife,” explicitly promote traditional gender roles, and primarily dedicate their account to promoting homemaking and “traditional values.” Media Matters identified 7 accounts that fulfilled this criteria, then “liked” and watched each account’s 10 most recent videos.

CitationMolly Butler / Media Matters

Why would interacting with tradwife content, which is often filled with beautiful imagery of gardening and baking, funnel a user down a conspiracy theory rabbit hole?

Well, we discovered that many popular “tradwife” creators are quietly couching far-right conspiracy theories between videos of bread baking and milkmaid dresses.

Nearly every tradwife influencer we identified pushed baseless right-wing conspiracy theories and right-wing talking points, often focusing on a general distrust of the government and modern medicine. These messages were positioned between soft visuals of baking, gardening, and modest fashion.

Tradwife influencer Jasmine Dinis typifies this phenomenon. In one TikTok video, we see Dinis drinking coffee on her porch with overlaid text reading, “Being a real rebel in 2024 is….” Several baking and gardening clips follow under more superimposed text that answers, “Taking sovereignty over your own health & food sources and not relying on the government for either.”

Her account on X (formerly Twitter) is more overtly extreme, with posts suggestingthat the sun does not cause skin cancer, defending Andrew Tate (a self-proclaimed misogynist on trial in Romania for human trafficking, rape, and forming a criminal group to sexually exploit women) and blaming his arrest on “the matrix,” and describing a worldwide pride festival as “full of mentally ill people and groomers.”

A social media landing page linked to Dinis’ TikTok directs users to PragerU Kids — an offshoot of right-wing propaganda organization PragerU.

Another tradwife influencer, “Gwen the Milkmaid,” follows a similar video formula, posting imagery of prairie dresses, bows, and baking overlaid with text pushing conspiracy theories and right-wing talking points.

In one recent video, Gwen prepares homemade pasta with overlaid text reading, “Trad-wives have been getting a lot of hate recently… And is it really a surprise? The elites have been working for decades to destroy femininity, masculinity, healthy marriages, and families.”

“Everything the trad-wife movement stands for goes against the establishment elite’s agenda,” Gwen wrote. It’s a movement “that knows how much our children need us, instead of letting them be manipulated by culture and government schools.”

She concluded the video caption by writing, “Just my latest conspiracy theory. What do you think about this?”

Right-wing media have also embraced one of TikTok’s most popular tradwife influencers, Estee Williams, who has appeared on Fox News, OAN, and The Daily Wire to lament about the “attack on traditional values."

Notably, Williams’ sister is Rudy Giuliani’s former spokesperson and, according to her X bio, Turning Point USA ambassador Christianné Allen. TPUSA hosts a Young Women’s Leadership Summit that pushes high school and college-age girls to give up their career ambitions and instead become mothers and wives.

Of the 327 videos assessed,100 or (30.6%) contained conspiracy theories, which ranged from seemingly innocent speculation about UFO sightings to extremist claims about elites eating children.

Some of the most notable and repeated conspiracy theories fed to our account’s FYP included:

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To be considered a tradwife influencer, a creator had to meet the following criteria:

We identified and followed 7 tradwife accounts, watching and “liking” each account’s 10 most recent videos....