3. SenseMaker® Analysis

Data visualization is the graphical representation of information and data to help people understand and interpret complex datasets more easily.

SenseMaker® software does the following:

• With the tagging of signifiers, qualitative narrative data is mathematically converted into quantitative data
• Quant data generates charts, graphs, maps, and other interactive tools to present data in a visually engaging and meaningful way.
  • Dashboard is an “at a glance” view
  • Workbench is a deeper analysis of the data
• Visual patterns are backed with explanatory micro-narratives
  • Each dot shown is a narrative which can be read with a simple click