3. Set speed by identifying natural enabling system constraints and lowest energy costs to scale.
- Speed is how fast you move and quickly scale the entire organization to head in the direction set
- To be frank, human are lazy beings
- Cognitive Science research tells us the brain is designed not to store & retrieve information like a computer but to recognize patterns
- In problem-solving and decision-making, we tend to do “first-fit pattern matching”
- It’s what Daniel Kahneman calls System 1 in his “Thinking Fast and Slow” book
- It’s the brain being efficient and using the least amount of energy
- What naturally attracts people is where they can be lazy or use minimal energy moving there

- Enabling constraints are found in the Complex system and can be both naturally occurring or human-imposed