Lorrilard

=<a rel="nofollow" target="_blank" href="http://org2.salsalabs.com/dia/track.jsp?v=2&c=K4WI%2BwrhoJdd65S3aLLKfMzVWvzapPCb" style="color: rgb(0, 0, 0); line-height: 1.2em; outline: none;">BIG TOBACCO MERGER UNITES POWERFUL NC POLITICAL DONORS:</a>The deal joining North Carolina-based tobacco giants Reynolds American and Lorillard also unites two of the state's biggest corporate political contributors. Besides donating directly to candidates and committees, the companies have also been funneling money into outside spending groups active in the state's politics. (7/25/2014)Lorillard Tobacco Co. v. Reilly, Attorney General of Mass, 533 U.S. 525 (2001)In Lorillard, the U. S. Supreme Court held that the Massachusetts regulations prohibitingsmokeless tobacco or cigar advertising within 1,000 feet of a school or playground violated thetobacco corporation's First Amendment free speech (commercial speech) rights.Issue: Does the Massachusetts' cigarette advertising and sales practices regulation for tobaccoproducts (cigarette, smokeless tobacco, and cigar) violate the First Amendment?
Rule: Massachusetts' outdoor and point-of-sale (indoor) advertising relating to smokelesstobacco and cigars is a form of expression protected by the First Amendment free speechclause.
Application: Massachusetts created comprehensive regulations governing the advertising andsale of cigarettes, smokeless tobacco, and cigars. The outdoor advertising regulation prohibitedadvertising within 1,000 feet of a school or playground. The indoor, point-of-sale, advertisingregulation prohibited advertisements lower than 5 feet from the floor of a retail establishmentlocated within 1,000 feet of a school or playground.
For commercial speech to come within protection of the First Amendment, the Supreme Courtapplied the four part test from Central Hudson Gas & Elec. Corp. v. Public Serv. Commission ofN. Y., 447 U. S. 557, at 566: 1) the expression must at least concern lawful activity and not bemisleading, 2) the asserted governmental interest must be substantial, 3) the regulation mustdirectly advance the governmental interest asserted, 4) the expression must not be moreextensive than is necessary to serve that interest.
The Attorney General of Massachusetts presented studies, one from the FDA, which cited theSurgeon General's report as well as the Institute of Medicine's report. These two reports foundthat "there is sufficient evidence to conclude that advertising and labeling play a significant andimportant contributory role in a young person's decision to use cigarettes or smokeless tobaccoproducts."
However, the Supreme Court ruled that the outdoor advertising regulations are invalid underthe fourth step of the Central Hudson analysis. The Supreme Court also ruled that the indooradvertising regulation on the height of indoor advertising is invalid under Central Hudson'sthird and fourth prongs. The Supreme Court concluded that the sales practices regulationswithstood First Amendment scrutiny and were valid.
Transformation: Corporations can spend massive amounts of money to advertise products,including dangerous products such as cigarettes and other tobacco products, even to children.
Effect: Massachusetts state law regulating cigarette advertising was invalidated, which givescorporations the right to target advertising tobacco products to children. The effect is that thetobacco industry can advertise in such as way as to target children in order to create moretobacco consumers.
Fictional Representational Story: I'm Sally McGovern. Last month my 28-year-old daughter,Cindy, was diagnosed with lung cancer. Cindy started smoking Camels when she was in juniorhigh school. The Attorney General had presented a study in court that showed children asyoung as age three recognized "Joe Camel," the cartoon symbol for Camel brand cigarettes.After the introduction of Joe Camel, Camel cigarettes' share of the youth market rose from 4%to 13%. I'm afraid for my daughter and I don't want other parents to go through what my familyhas gone through.Written by: Judy Young Disclaimer: For educational purpose only.===

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<li class="toclevel-1 tocsection-1"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#Description">1 Description</a>

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<li class="toclevel-2 tocsection-2"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#Lorillard_documents">1.1 Lorillard documents</a></li>

<li class="toclevel-2 tocsection-3"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#Contact">1.2 Contact</a></li>

<li class="toclevel-2 tocsection-4"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#References">1.3 References</a></li>

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stub:

Lorillard Tobacco Company is an American cigarette manufacturer incorporated in Delaware and based in New York at 1 Park Avenue, New York, NY 10016.<a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_note-0">[1]</a>. Lorillard makes Harley Davidson, Kent, Max, Satin, Newport, Old Gold, Style, Triumph and True brand cigarettes.Description

The abbreviation for Lorillard Tobacco Company is LTC. As of May 1994, Lorillard was a wholly-owned subsidiary of Lorillard, Inc., which was a wholly-owned subsidiary of the <a href="http://www.sourcewatch.org/index.php/Loews_Corp." title="Loews Corp.">Loews Corporation</a>, a conglomerate run by the billionaire Tisch family. <a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_note-1">[2]</a><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_note-2">[3]</a> Loews Corporation took over Lorillard in the late 1960s <a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_note-3">[4]</a> As of May 1994, the principal subsidiaries of <a href="http://www.sourcewatch.org/index.php/Loews_Corp." title="Loews Corp.">Loews Corp.</a> were: Lorillard Inc., CNA Financial Corp, Loews Hotels Holding Corp., Bulova Corp. and Diamond M-Odeco Drilling Inc. <a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_note-4">[5]</a>. Lorillard Tobacco Company was represented in the <a href="http://www.sourcewatch.org/index.php/Peter_Castano" title="Peter Castano">Castano case</a> by <a href="http://www.sourcewatch.org/index.php/Gordon,Arata" title="Gordon, Arata">Gordon, Arata</a>, McCollam & Duplantis, New Orleans, and <a href="http://www.sourcewatch.org/index.php/Shook,Hardy_and_Bacon" title="Shook, Hardy and Bacon" class="mw-redirect">Shook, Hardy and Bacon</a> P.C., of Kansas City. Loews divested itself of Lorillard in December 2007 to eliminate the overhang of tobacco litigation. <a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_note-5">[6]</a>

<h3>Lorillard documents</h3>

<ul>

<li><a href="http://www.sourcewatch.org/index.php/Report_Synectics_Problem_Laboratory_April_21,22,23_1976" title="Report Synectics Problem Laboratory April 21, 22, 23 1976">Report Synectics Problem Laboratory April 21, 22, 23 1976</a> (1976 brainstorming document)</li>

<li><a rel="nofollow" class="external text" href="http://legacy.library.ucsf.edu/tid/llt13c00">Smoker Incidence by Age Groups</a> (1981-Includes children down to age 13)</li>

<li><a href="http://www.sourcewatch.org/index.php/Lorillard_Sales_Position" title="Lorillard Sales Position">Lorillard Sales Position</a> (1964, Kent "Safer image)</li>

<li><a href="http://www.sourcewatch.org/index.php/%22The_base_of_our_business_is_the_high_school_student%22" title="" the="the" base="base" of="of" our="our" business="business" is="is" high="high" school="school" student="student">"The base of our business is the high school student"</a></li>

<li><a href="http://www.sourcewatch.org/index.php/Cigarette_Filters_and_Polonium-210" title="Cigarette Filters and Polonium-210">Cigarette Filters and Polonium-210</a> (Radioactivity in cigarette smoke)</li>

<li><a href="http://www.sourcewatch.org/index.php/Cigarette_Blimp" title="Cigarette Blimp">Cigarette Blimp</a> (Idea to improve corporate image by advertising on "light, airy" blimps)</li>

<li><a href="http://www.sourcewatch.org/index.php/%22Start_them_out_young%22" title="" start="Start" them="them" out="out" young="young">"Start them out young"</a> (Youth marketing)</li>

<li><a href="http://www.sourcewatch.org/index.php/The_tobacco_industry%27s_Colorado_ballot_measure" title="The tobacco industry's Colorado ballot measure">The tobacco industry's Colorado ballot measure</a></li>

<li><a href="http://www.sourcewatch.org/index.php/Kent_and_Newport_Cigarettes_Reaching_the_Black_Community" title="Kent and Newport Cigarettes Reaching the Black Community">Kent and Newport Cigarettes Reaching the Black Community</a> (Marketing cigarettes to African Americans)</li>

<li><a href="http://www.sourcewatch.org/index.php/Kent_Micronite_filter" title="Kent Micronite filter">Kent Micronite filter</a> (Leads to documents about asbestos filter cigarettes)</li>

</ul>

<h3>Contact</h3>

Web site: <a rel="nofollow" class="external free" href="http://www.lorillard.com/">http://www.lorillard.com/</a>

Lorillard Tobacco Company

External Affairs

P.O. Box 10529

Greensboro, N.C. 27404-0529

Phone: (877)-703-0386 during regular business hours, Monday through Friday - 8:00 AM to 5:00

<h3>References</h3>

<li id="cite_note-0"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_ref-0">↑</a> D.B. complaint, 4/94</li>

<li id="cite_note-1"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_ref-1">↑</a> Castano, Lorillard List of Affiliations 5/20/94</li>

<li id="cite_note-2"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_ref-2">↑</a> Jonathan Stemple, Reuters <a rel="nofollow" class="external text" href="http://www.tobacco.org/news/259573.html">Loews Tumbles on subprime</a> February 11, 2008</li>

<li id="cite_note-3"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_ref-3">↑</a> L. White, Merchants of Death, 1988</li>

<li id="cite_note-4"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_ref-4">↑</a> Castano, Lorillard List of Affiliations 5/20/94</li>

<li id="cite_note-5"><a href="http://www.sourcewatch.org/index.php/Lorillard_Tobacco_Company#cite_ref-5">↑</a> Ruthie Ackerman, Forbes Magazine <a rel="nofollow" class="external text" href="http://www.tobacco.org/news/256789.html">Loews Lets Lorillard Go</a></li>

</ol>

This article may include <a href="http://tobaccodocuments.org/profiles/people/lorillard_tob_co.html" class="external text" title="http://tobaccodocuments.org/profiles/people/lorillard_tob_co.html" rel="nofollow">information from Tobacco Documents Online</a>.

<hr>

Students can be silenced when they say something that can remotely be

interpreted as favoring illegal drugs. Contrast this with the right of

tobacco corporations to advertise their addictive drug directly to

students. In a case called Lorillard Tobacco Co. v. Reilly, the

Court voided a Massachusetts law forbidding tobacco billboards within

1,000 feet of a school. In fact, the Court went further and held that,

under the First Amendment, the state could not even require smokeless

tobacco and cigar advertisements in stores to be posted a minimum of

five feet above the floor, so that toddlers would be protected from

colorful cartoons of Joe Camel.

Lorrilard

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