morning in Am ad 1984

Reagan, the first actor ever to become president. Reagan also relied on the talents of

Ailes, who served as a consultant to his 1984 re-election campaign. Ailes oversaw production of the now legendary "Morning in America" campaign television ads, designed by Madison

Avenue executive Philip Dusenberry and featuring swelling violin music and emotional,...

after nixon watergate, voters wanted to vote for a good guy, so neg attack ads not useful see atl mo